Marketing Senior Manager

AIM Asian Institute of Management; Makati; On-site; PHP 1,800,000 - 2,400,000; Full time

Job summary

AIM Asia Institute of Management in Makati seeks a senior marketing leader to plan and execute institutional marketing campaigns across programs. The role oversees strategy rollout, acquisition planning, lead generation, and customer journey optimization to drive enrollment outcomes.

You will manage agency partnerships, monitor performance, and ensure ROI across channels, with a focus on data-driven decision making and cross-functional collaboration.

Responsibilities

• Lead the rollout of the institutional marketing strategy in alignment with institutional priorities.
• Develop and implement annual and quarterly acquisition plans across schools and programs.
• Own and drive lead generation targets and lead funnel optimization initiatives to ensure quality MQLs and conversions.
• Design and enhance customer journeys across segments, ensuring nurturing flows, retargeting, and engagement content support conversion goals.
• Direct and coordinate agencies on campaign development, briefing, and execution.
• Monitor, analyze, and report on campaign performance and pipeline contribution; recommend and implement optimizations to improve conversion and enrollment outcomes.
• Own and manage the marketing campaign budget; evaluate ROI and cost-per-lead/cost-per-application metrics.
• Collaborate cross-functionally with Marketing and Recruitment units to ensure timely, high-impact campaign delivery.
• Lead and manage agency briefings; KPI and brand alignment.
• Lead and coach Marketing Supervisors to strengthen execution, analytical rigor, and performance outcomes.

Tools

Dynamics 365

Power BI

Meltwater

Agora Pulse

Job description

Campaign Planning and Execution

• Lead the rollout of the institutional marketing strategy in alignment with institutional priorities.
• Develop and implement annual and quarterly acquisition plans across schools and programs.
• Own and drive lead generation targets and lead funnel optimization initiatives to ensure quality MQLs and conversions.
• Design and enhance customer journeys across segments, ensuring nurturing flows, retargeting, and engagement content support conversion goals.
• Direct and coordinate agencies on campaign development, briefing, and execution.
• Monitor, analyze, and report on campaign performance and pipeline contribution; recommend and implement optimizations to improve conversion and enrollment outcomes.

Resource and Budget Management

• Own and manage the marketing campaign budget across schools/programs.
• Ensure strategic, efficient, and effective use of funds across channels, and continuously evaluate ROI and cost-per-lead/cost-per-application metrics.
• Collaborate cross-functionally with Marketing and Recruitment units to ensure timely, consistent, and high-impact campaign delivery.

Agency & Partner Management

• Lead and manage agency briefings, review campaign outputs, and ensure KPI and brand alignment.
• Manage and evaluate timelines, performance, and optimization of agency-delivered campaigns to ensure alignment with KPI.

Team Leadership

• Provide direction, coaching, and guidance to Marketing Supervisors to ensure alignment, readiness, and capability development.
• Review and assess campaign plans and coach supervisors in strengthening execution, analytical rigor, and performance outcomes.

Marketing Technology

• Leverage Institute-mandated CRM and BI tools (e.g., Dynamics 365, Power BI) to support campaign execution and decision-making.
• Utilize and optimize marketing software (e.g., Meltwater, Agora Pulse) to monitor performance, generate insights, and support data-driven decisions.