Strategic Social Media Buyer for Meta & TikTok

Zig Zag Offshoring; Pasig; Remote; PHP 670,000 - 1,004,000; Full time

Job summary

ZigZag is seeking a Social Media Buyer to lead the development and execution of media buying strategies on Meta and TikTok. You will manage budgets, optimize campaigns, and turn data into actionable insights to drive client engagement.

You will collaborate with international teams, leverage AI tools for experimentation, and contribute to hiring and training new staff. A strong analytical mindset and solid digital marketing background are essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum 5 years in digital marketing or media buying with strong analytics.
• Experience with Meta/TikTok and programmatic buying preferred.

Responsibilities

• Develop and implement media buying strategies aligned with GTM plan, focusing on Meta and TikTok.
• Manage and allocate budgets across platforms to meet campaign objectives.
• Ensure timely delivery of campaign budgets and units per client agreements.
• Monitor margins and implement strategies to maximize profitability.
• Analyze campaign data and produce reports that tell a client-focused story.
• Collaborate with account management on briefs, planning and pricing.
• Coordinate with international teams to align processes and expectations.
• Utilize AI tools like Pixis for hyper-experimentation and optimization.
• Assist in hiring and training new team members.
• Perform other duties as assigned.

Skills

Media buying

Budget management

Reporting & analysis

Cross-team collaboration

Platform management

AI tools

Hiring & training

Data-driven decision making

Analytical thinking

Entrepreneurial spirit

Education

BA/BS in Marketing

Tools

Pixis

Excel

Advertising platforms (Meta/TikTok)

Job description

ZigZag is seeking a Social Media Buyer to lead the development and execution of media buying strategies on Meta and TikTok. You will manage budgets, optimize campaigns, and turn data into actionable insights to drive client engagement.

You will collaborate with international teams, leverage AI tools for experimentation, and contribute to hiring and training new staff. A strong analytical mindset and solid digital marketing background are essential.