Senior Social Media Buyer & AI-Driven Optimizer

ZigZag Philippines; Metro Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

ZigZag Philippines is seeking a Social Buyer to lead media buying and optimization across Meta and TikTok, turning data into actionable insights for campaigns.

You will collaborate with international teams, manage budgets, and mentor new hires, leveraging Pixis AI and advanced platform tools to maximize performance across multiple time zones.

Must have 5+ years in digital marketing, with exposure to SEM/SEO and programmatic buying, and hold relevant certifications.

Qualifications

• At least 5 years of experience in digital marketing including SEM, SEO, Facebook/PMDs, and/or Programmatic/Trading Desk buying and execution.
• AdWords Certification, YouTube Certification, or Facebook Certification is a plus.
• Thorough understanding of the digital advertising space, including marketplace trends and DMPs.
• Strong data analytics skills with ability to extract insights from complex data sets.
• Proactive in testing innovative buying techniques and exploring opportunities.
• Ability to manage multiple campaigns across U.S. time zones, platforms, and ad formats.
• Advanced Excel knowledge including calculations, pivot tables, and graphs.
• Strong interpersonal and communication skills across in-person, phone, and virtual.
• Proactive in identifying issues and devising effective solutions.
• BA/BS degree in Marketing or Business Administration is required.

Responsibilities

• Develop and implement media buying strategies on Meta and TikTok to hit KPI goals.
• Manage and allocate budgets across platforms.
• Ensure timely delivery of budgets and units per client agreements.
• Monitor margins and maximize profitability.
• Assist account management in analyzing data and crafting client narratives.
• Collaborate on RFPs, briefs, planning and pricing strategies.
• Coordinate with international teams to align processes.
• Use Pixis and other tools for hyper-experimentation and cross-platform optimization.
• Assist in interviewing and training new hires.

Skills

Digital marketing

Data analytics

Campaign management

Excel

Communication

Cross-functional collaboration

Education

BA/BS degree in Marketing, Business Administration, or related field

Tools

Meta Ads Manager

TikTok Ads

Google Ads

YouTube Ads

Pixis

Job description

ZigZag Philippines is seeking a Social Buyer to lead media buying and optimization across Meta and TikTok, turning data into actionable insights for campaigns.

You will collaborate with international teams, manage budgets, and mentor new hires, leveraging Pixis AI and advanced platform tools to maximize performance across multiple time zones.

Must have 5+ years in digital marketing, with exposure to SEM/SEO and programmatic buying, and hold relevant certifications.