Senior Digital Media Planner/Buyer

Stratuscast Phils. Inc.; Makati; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Stratuscast Phils. Inc. is seeking a Senior paid media leader to own end-to-end campaign strategy and execution across TikTok, Google (YouTube/Search), and Meta. You will drive awareness and consideration, lead client calls, and partner with creative and tech teams to optimize ROI.

In this high-visibility role, you will manage supplier relationships, oversee tracking setup (Pixels, CAPI), and translate data into strategic recommendations that scale TOF/MOF tactics.

Qualifications

• Senior agency experience managing diverse client portfolios.
• Proficient with TikTok, YouTube/Google Search, and Meta ads managers.
• Data-driven with TOF/MOF scaling mindset.
• Excellent communication and leadership in client calls.
• Strong tracking knowledge (server-side, CAPI, etc.).

Responsibilities

• Lead media planning across TikTok, Google, and Meta.
• Oversee technical setup and troubleshooting of tracking (Pixels, CAPI).
• Lead client reporting calls and provide ROI insights.
• Manage supplier relationships and platform reps.
• Provide creative briefs and recommendations to design teams.

Skills

Platform mastery

Performance mindset

Communication

Technical proficiency

Agency experience

Tools

TikTok Ads Manager

Google Ads

Meta Ads Manager

Job description

The Role

As a Senior member of the team, you will be responsible for the high-level strategy and end-to-end management of paid campaigns, focusing heavily on awareness and consideration (Top and Middle of Funnel). You should have experience in TikTok first, followed by Google (YouTube/Search), and Meta.

This is a high-visibility role. You will be the primary bridge between our creative department, our platform suppliers, and our clients.

What You’ll Do

• Media Planning: Lead the development of sophisticated media plans across TikTok, Google, and Meta that align with client KPIs.

• Technical Implementation: Expertly manage the technical side of media buying; collaborate with client’s team or our web dev to setup and troubleshoot tracking (Pixels, CAPI).

• Client Leadership: Lead client reporting calls. You aren't just reading numbers; you are providing high-level insights and demonstrating the ROI of our creative work.

• Supplier Management: Maintain and leverage relationships with media suppliers and platform reps to stay ahead of trends and gain access to new betas.

• Creative Optimization: Analyze performance data to provide "creative briefs in reverse"—for example, recommending specific hook changes, visual tweaks, or format shifts to the design team.

What We’re Looking For

• Senior Agency Background: Significant experience in an agency environment managing diverse client portfolios.

• Platform Mastery: Advanced knowledge of TikTok Ads Manager, Google Ads (specifically YouTube and Search), and Meta Ads Manager.

• Performance Marketing Mindset: A data-driven approach with a focus on scaling successful TOF/MOF strategies.

• Communication Excellence: The ability to command a room (or a Zoom call), whether you're negotiating with a vendor or presenting to a CMO.

• Technical Proficiency: Deep understanding of the modern tracking landscape (Server-side tracking, CAPI, etc.).

Why Join Us?

We are a small, collaborative team where your seniority is respected. You can help shape the media department’s processes while working alongside a creative team that values your strategic input.

And, yes, we use AI.