Strategic Data & Marketing Analytics Lead

Trends Group; Makati; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Trends Group in Makati, Philippines is seeking a senior marketing analytics professional to lead consumer research and deliver data-driven insights across digital and traditional channels.

You will transform raw data from website, social media, email campaigns and other sources into actionable recommendations, ensure data quality, and influence broader marketing strategy. A 7+ year track record in marketing analytics is expected, with strong cross-functional collaboration.

Qualifications

• 7+ years in marketing analytics, data analysis, consumer research, or related field.
• Experience across digital and traditional marketing environments.

Responsibilities

• Lead the design and execution of consumer research, social listening, competitive analysis, and studies to identify trends and insights informing marketing strategy.
• Transform raw data from diverse marketing sources into actionable insights and data-driven recommendations.
• Ensure the integrity and accuracy of data sources across marketing channels and platforms.

Skills

Consumer research

Social listening

Competitive analysis

Industry studies

Data interpretation

Insights generation

Data quality assurance

Education

Bachelor’s degree in Marketing, Data Analytics, Business, Statistics, or related field

Tools

Analytics tools

Job description

Trends Group in Makati, Philippines is seeking a senior marketing analytics professional to lead consumer research and deliver data-driven insights across digital and traditional channels.

You will transform raw data from website, social media, email campaigns and other sources into actionable recommendations, ensure data quality, and influence broader marketing strategy. A 7+ year track record in marketing analytics is expected, with strong cross-functional collaboration.