Marketing Insights Lead: Power BI & Data Modeling

iSupport Worldwide; Eastern Manila District; Remote; PHP 1.200.000 - 1.800.000; Vollzeit

Benefits dieser Stelle

Above-industry salary package and INCs

Comprehensive HMO benefits and life 보험

Free learning and development courses

Dynamic company events

Opportunities for promotion

Free meals and snacks

Zusammenfassung

iSupport Worldwide is seeking a seasoned Marketing Data & Insights Analyst to lead executive-level analytics initiatives, design measurement methodologies, and deliver data-driven insights to influence business decisions. You will own marketing analytics, Power BI dashboards, semantic data models, and ROI attribution while partnering with senior stakeholders.

You will guide end-to-end analytical projects, establish reporting standards, and govern data models and KPI frameworks to support

Qualifikationen

• 7+ years of experience in analytics, business intelligence, or data analytics roles.
• At least 3 years in marketing analytics supporting campaign measurement and attribution.
• Expert-level SQL for complex querying and data modeling.
• Expertise in Power BI solutions including semantic models and dashboards.
• Advanced knowledge of DAX and scalable measure development.
• Proficiency in Python or R for advanced analytics; PySpark is a plus.
• Experience with Databricks, Spark, or similar cloud analytics platforms.
• Hands-on with GA4 and HubSpot data integration and attribution analysis.
• Ability to validate analyses, own outputs, and communicate with executives.
• Strong communication and stakeholder management skills.

Aufgaben

• Lead end-to-end analytical projects and translate questions into insights.
• Define analytical methodologies, reporting standards, and truth sources.
• Design and govern marketing data models, semantic layers, and KPI frameworks.
• Maintain QA, validation, reconciliation, and accuracy standards.
• Review and certify analyses, reports, and dashboards.
• Design and implement campaign measurement and year-over-year methods.
• Build executive Power BI dashboards focusing on lead generation and ROI.
• Perform advanced analytics including audience segmentation and propensity modeling.
• Present findings and defend methodologies to executives.
• Partner with marketing leaders on lifecycle initiatives and digital funnel optimization.
• Support migration to Databricks lakehouse architecture and reporting changes.
• Define data collection requirements for reliable attribution and tracking.
• Maintain data governance, documentation, and reproducibility across analytics assets.

Kenntnisse

Marketing analytics

SQL

Power BI

DAX

Python

R

Databricks

GA4

HubSpot

AI tools

Ausbildung

Bachelor's degree in Analytics

Statistics

Business Intelligence

Tools

Databricks

Spark

Power BI

GA4

HubSpot

PySpark

Jobbeschreibung

iSupport Worldwide is seeking a seasoned Marketing Data & Insights Analyst to lead executive-level analytics initiatives, design measurement methodologies, and deliver data-driven insights to influence business decisions. You will own marketing analytics, Power BI dashboards, semantic data models, and ROI attribution while partnering with senior stakeholders.

You will guide end-to-end analytical projects, establish reporting standards, and govern data models and KPI frameworks to support