Global Marketing Analytics & Insights Specialist

Michael Page International Recruitment (Philippines) Inc; Metro Manila; Vor Ort; PHP 400.000 - 680.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Permanent position

Full onsite work setup

Collaborative work environment

Zusammenfassung

Michael Page International Recruitment (Philippines) Inc. is seeking a Marketing Analyst in Manila to prepare and validate campaign datasets, analyze performance, and develop dashboards.

You’ll assist in segmentation and targeting, evaluate outcomes, and support post-campaign reviews with insights. The role requires 2–5 years in marketing analytics or BI, strong data analysis skills, and the ability to communicate insights clearly to stakeholders.

Qualifikationen

• Degree in Business, Economics, Statistics, Mathematics, Engineering, CS, Hospitality Management, Finance or related field.
• 2–5 years in marketing analytics, CRM analytics or BI.
• Strong data analysis, reporting and performance measurement skills.
• Familiarity with campaign tracking, segmentation and metrics.
• High attention to detail; strong problem-solving and analytical thinking.
• Able to collaborate and clearly communicate insights to stakeholders.

Aufgaben

• Prepare and validate campaign datasets including target lists and response tracking files.
• Analyse campaign performance using metrics like conversion, revenue and ROI.
• Develop and maintain regular marketing performance reports and dashboards.
• Assist in customer segmentation and targeting strategies for campaigns.
• Evaluate outcomes and provide actionable insights on customer response behaviour.
• Support post-campaign reviews with impact analysis and documented insights.
• Identify data discrepancies and collaborate with stakeholders to resolve issues.
• Respond to ad hoc analytical requests and investigate performance anomalies.
• Build and refine reporting templates and processes for efficiency and accuracy.
• Continuously enhance understanding of campaign economics and share knowledge.

Kenntnisse

Data analysis

Reporting

Performance measurement

Stakeholder communication

Ausbildung

Bachelor's degree in Business, Economics, Statistics, Mathematics, Engineering, Computer Science, Hospitality Management, Finance, or related field

Tools

CRM analytics

Business intelligence

Campaign tracking

Jobbeschreibung

Michael Page International Recruitment (Philippines) Inc. is seeking a Marketing Analyst in Manila to prepare and validate campaign datasets, analyze performance, and develop dashboards.

You’ll assist in segmentation and targeting, evaluate outcomes, and support post-campaign reviews with insights. The role requires 2–5 years in marketing analytics or BI, strong data analysis skills, and the ability to communicate insights clearly to stakeholders.