Senior Data & Marketing Insights Lead (Hybrid)

2X Philippines; Pasig; Hybrid; PHP 900,000 - 1,800,000; Full time

Job summary

2X Philippines seeks a senior Marketing Data Analyst to lead strategic data assessments and ROI-driven marketing insights. You will partner with client stakeholders and MarOps to align data operations, KPIs, and workflows across MarTech platforms.

You’ll translate analytics into actionable recommendations, mentor junior analysts, and thrive in a dynamic, hybrid work setup with onsite presence twice weekly across APAC and US shifts.

Qualifications

• 5+ years experience as a marketing analyst or similar analytical role in B2B.
• Deep knowledge of marketing metrics, customer segmentation, campaign analysis, ROI measurement.
• Ability to work with databases and data visualization tools, and CRM systems.
• Translate data insights into actionable strategies.

Responsibilities

• Strategic Assessment: conduct data assessments to gauge client data and marketing maturity, define data goals and objectives, and clarify project scopes with client stakeholders.
• Client Engagement: establish and align procedures and timelines for data operations and KPIs with clients.
• Cross Functional Collaboration: engage with MarOps to understand data sources and create workflows across MarTech platforms.
• Priority Coordination: coordinate priorities with client stakeholders, identifying dependencies or risks.
• Strategy Development: provide strategic recommendations based on data analysis to improve ROI, customer acquisition, retention, and marketing effectiveness.
• Data Analysis: in-depth analysis of marketing campaigns, customer behavior, and market trends using statistical techniques.
• Reporting and Visualization: create reports and visualizations to communicate insights to stakeholders.
• Campaign Optimization: collaborate with marketing teams to optimize campaigns based on data-driven insights.

Skills

5+ years experience

Marketing metrics

Data visualization

CRM systems

Strategic thinking

People management

Communication skills

Leadership

Business acumen

Adaptability

Education

Bachelor Degree in Business Analytics, Mathematics, Statistics, Actuarial Science, Marketing or related field

Tools

Tableau

Power BI

Salesforce

Job description

2X Philippines seeks a senior Marketing Data Analyst to lead strategic data assessments and ROI-driven marketing insights. You will partner with client stakeholders and MarOps to align data operations, KPIs, and workflows across MarTech platforms.

You’ll translate analytics into actionable recommendations, mentor junior analysts, and thrive in a dynamic, hybrid work setup with onsite presence twice weekly across APAC and US shifts.