Strategic Category Manager - Shopper Insights & Growth

Universal Robina Corporation; Philippines; On-site; PHP 1,100,000 - 2,000,000; Full time

Job summary

Universal Robina Corporation is seeking a Category Strategy Manager to steer strategic direction for a set of brands across targeted channels. You will develop and monitor Category Plans anchored on shopper insights to drive growth, collaborating with Marketing and Channel Strategy to align plans with equity and channel dynamics.

The Category Sales Manager represents the Sales Team in category discussions during forecasting meetings and leads merchandising, pricing and distribution initiatives.

Qualifications

• 5+ years of management experience in Sales and Marketing.
• Demonstrated leadership and strong interpersonal abilities.
• Experience driving cross-functional collaboration between Sales and Marketing.
• Focus on process improvement and quality orientation.

Responsibilities

• Develops category sales strategies including merchandising, distribution, promotions and pricing.
• Leads New Product Launch and Management initiatives.
• Ensures equitable distribution of critical SKUs across key channels.
• Engages in research to enhance shopper understanding within the category.
• Performs cost analysis for category programs and initiatives.

Skills

5+ years experience in Sales & Mkt

Leadership

Interpersonal skills

Quality & process orientation

Education

College graduate in Business Management, Marketing, Engineering or equivalent

Job description

Universal Robina Corporation is seeking a Category Strategy Manager to steer strategic direction for a set of brands across targeted channels. You will develop and monitor Category Plans anchored on shopper insights to drive growth, collaborating with Marketing and Channel Strategy to align plans with equity and channel dynamics.

The Category Sales Manager represents the Sales Team in category discussions during forecasting meetings and leads merchandising, pricing and distribution initiatives.