Category Strategy Lead — FMCG Growth & Forecasting

Universal Robina Corporation; Philippines; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Universal Robina Corporation is seeking a Category Strategy Manager to lead strategic direction for assigned categories within the Trade Marketing - Bakery domain.

The role focuses on developing category plans anchored on shopper insights, forecasting demand, and collaborating across Brand Marketing, Channels, and Sales to align with equity and channel dynamics. Strong data analysis, leadership, and project management are essential.

Qualifications

• Bachelor’s degree required in Business Administration, Marketing, Management, Economics, or related field.
• At least 7–10 years of experience in Sales, Trade Marketing, or Category Management in FMCG.
• Proven track record in strategy development, category planning, and program execution.
• Experience in new product launches, forecasting, and inventory management.
• Strong data analysis, research interpretation and financial management skills.
• Leadership experience in managing and developing teams.
• Strong strategic thinking and analytical skills.
• Excellent project management and organizational abilities.
• Proficiency in data-driven decision-making and category performance tracking.
• Strong communication and presentation skills with cross-functional influence.

Responsibilities

• Develop category sales strategies (merchandising, distribution, promotions, pricing) and plans aligned with Annual Company Business Plan and Brand Plans.
• Regularly review category performance and data to identify opportunities and interventions.
• Lead New Product Development (NPD) channel planning with Brand and Channels.
• Review ISQs with Channels Strategy Lead and lead NPI evaluations.
• Provide sales perspective in forecasting meetings and analyze trends to refine forecasts.
• Approve budgets for category programs and initiatives.
• Mentor and develop team members and ensure organizational health.

Skills

Strategy development

Category planning

Forecasting

Data analysis

Leadership

Stakeholder management

Communication

MS Office

Power BI

Cross-functional collaboration

Education

Bachelor’s degree in Business Administration, Marketing, Management, Economics, or related field

Tools

Power BI

Excel

Nielsen

Job description

Universal Robina Corporation is seeking a Category Strategy Manager to lead strategic direction for assigned categories within the Trade Marketing - Bakery domain.

The role focuses on developing category plans anchored on shopper insights, forecasting demand, and collaborating across Brand Marketing, Channels, and Sales to align with equity and channel dynamics. Strong data analysis, leadership, and project management are essential.