Brand Growth & Insights Assistant

Universal Robina Corporation; Philippines; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Universal Robina Corporation in the Philippines seeks an Assistant Brand Manager to lead the implementation of marketing strategies, analyze trends, plan activities, and drive brand awareness and market share growth.

The role covers A&P activities, brand positioning, promotions, and collaboration with sales to grow categories. A strong background in consumer insights and FMCG marketing is required, with at least 5 years in brand management.

Qualifications

• Bachelor's degree in Business Studies/Administration/Management, Marketing or equivalent.
• At least 5 years of working experience in brand marketing, preferably in an FMCG set-up.
• Exposure to promotions, brand building, P&L analysis and insights.

Responsibilities

• Draw insights from market data and consumer observations to guide marketing strategies.
• Position brands and develop strategies within segments.
• Drive product innovation and manage development/improvement.
• Design advertising and promotions across media and run promotions.
• Understand product flow from manufacturing to end-consumer and identify growth opportunities.

Skills

Market insights

Brand marketing

Promotions

P&L analysis

Consumer insights

Education

Bachelor's degree in Business/Marketing

Job description

Universal Robina Corporation in the Philippines seeks an Assistant Brand Manager to lead the implementation of marketing strategies, analyze trends, plan activities, and drive brand awareness and market share growth.

The role covers A&P activities, brand positioning, promotions, and collaboration with sales to grow categories. A strong background in consumer insights and FMCG marketing is required, with at least 5 years in brand management.