Trade Marketing Lead (Channel Strategy Development)

Universal Robina Corporation; Philippines; On-site; PHP 1,500,000 - 2,300,000; Full time

Job summary

Universal Robina Corporation seeks a Trade Marketing Lead (Channel Strategy and Development) to craft channel-specific strategies that boost sales performance and brand visibility across channels. You will identify market trends and consumer insights to inform actionable plans that improve channel results.

The role requires strong presentation skills, a background in Trade Marketing, and willingness to work onsite in a fast-paced, collaborative environment focused on growth and excellent

Qualifications

• Bachelor's degree in Business Management, Marketing or Engineering.
• Trade Marketing background preferred.
• Excellent presentation skills; willing to work onsite.

Responsibilities

• Act as the primary knowledge center of the channel within the team.
• Conduct research to improve shopper understanding within the channel.
• Review performance by channel/area using internal and external data; propose interventions.
• Maintain a holistic view of categories within the channel to meet sales metrics.
• Create strategies and programs; gatekeep channel activities with category strategy and field sales.
• Approve field-initiated programs to align with company priorities.
• Lead consolidation of channel initiatives across HO and field; plan execution monthly and quarterly.
• Own channel SMAC development and cascade to Channel Execution Team.
• Develop and cascade Perfect Store Standards for the Channel.
• Perform cost analysis for channel programs and initiatives.

Skills

Channel strategy

Market research

Presentation skills

Cost analysis

Education

Bachelor's degree in Business/Marketing/Engineering

Job description

Grow Beyond UR Job with URC! Create UR journey in a workplace where your growth goes beyond UR job. Thrive in an environment filled with fun, collaboration, and fulfillment as we delight everyone with good food choices.

Universal Robina Corporation is looking for a Trade Marketing Lead (Channel Strategy and Development)!

The Trade Marketing Manager (Channel Strategy and Development) is responsible for crafting and driving channel-specific strategies to optimize sales performance and enhance brand visibility across the channel/s. The Channel Strategy Development Lead is also tasked with identifying market trends, consumer insights, and competitor activities to develop actionable plans that improve channel performance.

What are the Job Responsibilities?

• Primary knowledge center of the channel within the team.
• Engages in research, studies to constantly improve shopper understanding within the channel.
• Regularly reviews the company performance by channel, by area, through internal, external data and recommends appropriate intervention to address opportunities identified.
• Maintains the collective view of the categories within the channel to drive the achievement of company channel sales metrics.
• Strategy and Program Creation
• Gatekeeps category activities within the channel by working with category strategy and field sales.
• Approves programs initiated by field sales to ensure alignment to company priorities
• Leads the team in consolidating all category initiatives (both HO and field), looking at synergies and develops the execution plan by month and by quarter.
• Owns company channel SMAC development and leads in cascading plan to the Channel Execution Team.
• Develops and cascades Perfect Store Standards for the Channel
• Performs cost analysis for channel programs and initiatives.

What are the Qualifications?

• Candidate must possess at least a Bachelor's/College Degree on Business Management, Marketing or Engineering
• Preferably with Trade Marketing background
• Excellent presentation skillsWilling to work onsite