Sr. Marketing Data Analyst

AXOS BUSINESS CENTER CORP.; Philippines; On-site; PHP 900,000 - 1,800,000; Full time

Job summary

AXOS BUSINESS CENTER CORP. is seeking a senior marketing analytics leader to own the analytics roadmap, design scalable measurement frameworks, and mentor the team to reduce dependency on any single analyst.

You will partner with senior marketing stakeholders to define what gets measured, build self-service dashboards, govern data across GA4, Salesforce, and Adobe Workfront, and present actionable recommendations to leadership.

Qualifications

• 5+ years in marketing analytics, with at least 2 years in a senior or lead capacity.
• Advanced SQL; comfortable working with large, imperfect datasets.
• Deep proficiency in GA4 and Salesforce (CRM and Marketing Cloud).
• Proven experience building measurement frameworks from scratch, not just maintaining existing ones.
• Strong business communication skills - able to translate analytics into a business recommendation for a non-technical executive audience.
• Experience working with or managing junior team members.

Responsibilities

• Design and own scalable measurement frameworks (attribution, marketing efficiency, funnel/conversion analysis) across multiple channels or business segments.
• Lead advanced analysis: multi-touch attribution, marketing mix considerations, cohort/lifecycle analysis, scenario/pro forma modeling.
• Partner directly with senior marketing stakeholders (Director/VP level) to shape what gets measured and why - informing strategy, not just reporting on it after the fact.
• Build and maintain the team's core dashboards and self-service reporting infrastructure so insight isn't bottlenecked through individuals.
• Own data governance and definitional consistency across GA4, Salesforce CRM/Marketing Cloud, and Adobe Workfront reporting.
• Mentor Jr. and Mid-level analysts; review their work for rigor, not just accuracy.
• Proactively identify what reporting/processes should be simplified, automated, or retired - bias toward systems over manual heroics.
• Present findings and recommendations directly to US marketing leadership with a clear point of view.

Skills

Advanced SQL

Stakeholder communication

Mentoring juniors

Team leadership

Tools

GA4

Salesforce CRM/Marketing Cloud

Adobe Workfront

Job description

Operates as a strategic analytics partner to US-based marketing leadership, not just an execution resource. Owns the analytics roadmap for a major program area, builds scalable measurement frameworks, and is trusted to bring forward recommendations - not just answer questions. This role should reduce, not create, dependency on any single analyst by building systems and mentoring the team below them.

Key Responsibilities

• Design and own scalable measurement frameworks (attribution, marketing efficiency, funnel/conversion analysis) across multiple channels or business segments

• Lead advanced analysis: multi-touch attribution, marketing mix considerations, cohort/lifecycle analysis, scenario/pro forma modeling

• Partner directly with senior marketing stakeholders (Director/VP level) to shape what gets measured and why - informing strategy, not just reporting on it after the fact

• Build and maintain the team's core dashboards and self-service reporting infrastructure so insight isn't bottlenecked through individuals

• Own data governance and definitional consistency across GA4, Salesforce CRM/Marketing Cloud, and Adobe Workfront reporting

• Mentor Jr. and Mid-level analysts; review their work for rigor, not just accuracy

• Proactively identify what reporting/processes should be simplified, automated, or retired - bias toward systems over manual heroics

• Present findings and recommendations directly to US marketing leadership with a clear point of view

Required Qualifications

• 5+ years in marketing analytics, with at least 2 years in a senior or lead capacity

• Advanced SQL; comfortable working with large, imperfect datasets

• Deep proficiency in GA4 and Salesforce (CRM and Marketing Cloud)

• Proven experience building measurement frameworks from scratch, not just maintaining existing ones

• Strong business communication skills - able to translate analytics into a business recommendation for a non-technical executive audience

• Experience working with or managing junior team members

Preferred Qualifications

• Financial services, banking, or other regulated-industry experience

• Experience with marketing mix modeling or multi-touch attribution in long B2B sales cycles

• Experience partnering with enterprise marketing teams (80+ people, multi-entity/multi-brand structure)

• Familiarity with Adobe Workfront, Adobe Analytics/AEM stack, or equivalent enterprise marketing tech

Success Metrics

• Business impact of recommendations adopted by leadership (not just reports delivered)

• Reduction in ad hoc/manual reporting requests via self-service infrastructure

• Quality of mentorship - measurable improvement in Jr./Mid analyst output over time

• Stakeholder trust/adoption: are Sr. leaders coming to this person proactively for input?