Marketing Data Analyst

Axos Business Center; Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Axos is seeking a Marketing Analytics Analyst to own an analytics domain end-to-end, from data pull through insight to stakeholder recommendations. This role will interpret data and communicate directly with US-based marketing leads with minimal hand-holding.

You will build dashboards in GA4 and Salesforce Marketing Cloud, translate performance data into a clear narrative for marketing stakeholders, and mentor junior analysts while partnering with US marketing managers to define reporting needs.

Qualifications

• 2–4 years in marketing analytics or a similar data-facing marketing role.
• Proficient in GA4 and Salesforce (CRM and/or Marketing Cloud).
• Working SQL proficiency (can independently query, join, and validate data).
• Experience building dashboards in a BI tool (Tableau, Looker, Power BI, or GA4/Salesforce native reporting).
• Excellent written English; comfortable presenting findings to US stakeholders.

Responsibilities

• Own reporting and analysis for an assigned channel or program area (e.g., campaign performance, deposit/product marketing, lifecycle marketing).
• Build and maintain dashboards and automated reporting in GA4 and Salesforce Marketing Cloud, reducing manual reporting effort over time.
• Translate raw performance data into a clear 'what it means' narrative for marketing stakeholders — not just charts.
• Support multi-touch attribution analysis and campaign ROI tracking.
• Partner directly with US-based marketing managers to define reporting requirements and answer performance questions.
• Identify data quality or process gaps and propose fixes rather than working around them.
• Mentor/QA the work of Jr. Analysts on the team.

Skills

GA4

Salesforce

SQL

BI tools

Independent work

Stakeholder comms

Written English

Tools

Tableau

Power BI

Looker

Job description

About This Job

Owns a defined analytics domain (e.g., campaign performance, lifecycle/email analytics, or paid media) end-to-end — from data pull through insight to a stakeholder-ready recommendation. This role is expected to interpret data, not just report it, and to communicate directly with US-based marketing leads with minimal hand-holding.

Key Responsibilities

• Own reporting and analysis for an assigned channel or program area (e.g., campaign performance, deposit/product marketing, lifecycle marketing)
• Build and maintain dashboards and automated reporting in GA4 and Salesforce Marketing Cloud, reducing manual reporting effort over time
• Translate raw performance data into a clear "what it means" narrative for marketing stakeholders — not just charts
• Support multi-touch attribution analysis and campaign ROI tracking
• Partner directly with US-based marketing managers to define reporting requirements and answer performance questions
• Identify data quality or process gaps and propose fixes rather than working around them
• Mentor/QA the work of Jr. Analysts on the team

Required Qualifications

• 2–4 years in marketing analytics, digital analytics, or a similar data-facing marketing role
• Proficient in GA4 and Salesforce (CRM and/or Marketing Cloud)
• Working SQL proficiency (can independently query, join, and validate data)
• Experience building dashboards in a BI tool (Tableau, Looker, Power BI, or GA4/Salesforce native reporting)
• Demonstrated ability to work independently against ambiguous requests and clarify scope proactively
• Excellent written English; comfortable presenting findings in writing or over video to US stakeholders

Preferred Qualifications

• Experience with marketing attribution models, particularly in B2B or long sales-cycle environments
• Financial services, banking, or fintech experience
• Experience with Adobe Workfront or campaign/project management tooling
• Exposure to multi-entity or multi-brand marketing environments

Success Metrics

• Reduction in manual reporting effort (automation rate)
• Quality and adoption of insights by stakeholders (are recommendations acted on?)
• Turnaround time on stakeholder requests
• Accuracy and defensibility of attribution/ROI reporting

Equal Employment Opportunity

Axos is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.