Marketing Analytics Analyst

Jobtailor; Muntinlupa; On-site; PHP 700,000 - 1,100,000; Full time

Job summary

Jobtailor is seeking a data-driven Marketing Analytics professional to drive KPI-based insights and customer targeting. You will lead analytics projects, build high-converting SKUs for landing pages, and collaborate with finance on budget and performance tracking.

The role requires a strong technical background, 4+ years in analytics or consulting, and proficiency with Tableau and SQL/SAS/R/Python. Effective communication and stakeholder management are essential in a fast-paced environment.

Qualifications

• Bachelor degree in Engineering, Business Admin, Marketing or related field.
• Minimum 4 years experience in analytics, marketing analytics or management consulting.
• Strong technical background and data-driven mindset.
• Proficiency in Tableau and at least one of SQL/SAS/R/Python.
• Previous marketing analytics experience preferred.
• Excellent project, stakeholder management and communication skills.
• High initiative and ability to work under tight deadlines.

Responsibilities

• Strategic analysis to identify KPI impact on customers and business results.
• Plan targeting using clustering, segmentation, regression, and propensity modelling.
• Track campaign performance, post-campaign analysis, and budget coordination.
• Manage strategic marketing analytics projects and adopt new tools.

Skills

Strategic Analysis

Project Management

Stakeholder Management

Strong Communication

Initiative

Ability to Perform Under Pressure

Education

Bachelor's degree in Engineering / Business Admin / Marketing or related fields

Tools

Tableau

SQL

SAS

R

Python

Job description

• Strategic Analysis: Which metrics have the biggest impact on our customers and business results? Which KPIs are most critical in ‘moving the needle’ when it comes to our scaling new user growth by keeping efficiency in place. With the data at hand, what trends can we uncover to understand our channels and consumer behaviour better and reactively address their needs? How do we optimally operationalize the measurement of these KPIs on an ongoing basis?
• Planning: Determine which customers to target for marketing campaigns using analytical techniques including statistical clustering, RFM segmentation, market basket / affinity analysis, decile analysis, regression modelling, propensity modelling. Predict when and what customers will buy and help to build effective and high converting SKU list for landing pages.
• Hygiene / Operations: Track critical performance KPIs and perform post-campaign analysis. Track and measure customer quality and migration / brand health. Track effectiveness of promotions. Daily report preparations. Closely work with finance on budget allocation, tracking and management.
• Project Management / Martech: Manage strategic projects and transformations within Marketing. Respond to changing market trends and requirements by keeping an eye out for new practices and technologies that will improve and optimize the marketing department’s performance.

Requirements

• Bachelor Degree, preferably in Engineering, Business Admin, Marketing or related fields
• Minimum 4 years working experience in a related field or management consulting
• Has a strong technical background.
• Proficiency in Tableau and any of these programming languages SQL / SAS/ R / Python is preferred
• Previous marketing analytics experience is preferred
• Great project and stakeholder management skills, as well as strong communications skills
• High level of initiative with a good ability to perform under time pressure or tight deadlines

Core Competencies

Demonstrates expertise in strategic analysis and marketing analytics, utilizing statistical techniques to drive customer targeting and campaign effectiveness. Proficient in managing projects and stakeholder relationships while optimizing marketing performance through data-driven insights.

Hard Skills

• Statistical Clustering
• RFM Segmentation
• Market Basket Analysis
• Regression Modelling
• Propensity Modelling
• KPI Tracking
• Post-Campaign Analysis
• Budget Management
• Data Analysis
• Consumer Behaviour Analysis

Soft Skills

• Project Management
• Stakeholder Management
• Strong Communication
• Initiative
• Ability to Perform Under Pressure

Industry Keywords

• Marketing
• Business ResultsCustomer Targeting
• Campaign Effectiveness
• Performance KPIs

Tools & Technologies

• Tableau
• SQL
• SAS
• R
• Python