Sr. Marketing Data Analyst

Axos Business Center, Corp; Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Axos Business Center, Corp in Manila seeks a senior marketing analytics leader to own the analytics roadmap, design scalable measurement frameworks (GA4, attribution, MMM) and mentor the team to reduce dependency on any single analyst.

You will partner with Director/VP level marketing, build self-service dashboards, govern data definitions across GA4 and Salesforce, and translate analytics into actionable business recommendations for senior executives.

Qualifications

• 5+ years in marketing analytics, with at least 2 years in a senior or lead capacity.
• Advanced SQL; comfortable working with large, imperfect datasets.
• Deep proficiency in GA4 and Salesforce (CRM and Marketing Cloud).
• Proven experience building measurement frameworks from scratch, not just maintaining existing ones.
• Strong business communication skills — able to translate analytics into a business recommendation for a non‑technical executive audience.
• Experience working with or managing junior team members.

Responsibilities

• Design and own scalable measurement frameworks (attribution, marketing efficiency, funnel/conversion analysis) across multiple channels or business segments.
• Lead advanced analysis: multi-touch attribution, marketing mix considerations, cohort/lifecycle analysis, scenario/pro forma modeling.
• Partner directly with senior marketing stakeholders (Director/VP level) to shape what gets measured and why — informing strategy, not just reporting on it after the fact.
• Build and maintain the team's core dashboards and self‑service reporting infrastructure so insight isn’t bottlenecked through individuals.
• Own data governance and definitional consistency across GA4, Salesforce CRM/Marketing Cloud, and Adobe Workfront reporting.
• Mentor Jr. and Mid‑level analysts; review their work for rigor, not just accuracy.
• Proactively identify what reporting/processes should be simplified, automated, or retired — bias toward systems over manual heroics.
• Present findings and recommendations directly to US marketing leadership with a clear point of view

Skills

Advanced SQL

GA4

Salesforce

Leadership

Mentoring

Tools

Adobe Workfront

Adobe Analytics

Job description

Axos Business Center, Corp

About This Job

Operates as a strategic analytics partner to US-based marketing leadership, not just an execution resource. Owns the analytics roadmap for a major program area, builds scalable measurement frameworks, and is trusted to bring forward recommendations — not just answer questions. This role should reduce, not create, dependency on any single analyst by building systems and mentoring the team below them.

Key Responsibilities

• Design and own scalable measurement frameworks (attribution, marketing efficiency, funnel/conversion analysis) across multiple channels or business segments
• Lead advanced analysis: multi-touch attribution, marketing mix considerations, cohort/lifecycle analysis, scenario/pro forma modeling
• Partner directly with senior marketing stakeholders (Director/VP level) to shape what gets measured and why — informing strategy, not just reporting on it after the fact
• Build and maintain the team's core dashboards and self‑service reporting infrastructure so insight isn’t bottlenecked through individuals
• Own data governance and definitional consistency across GA4, Salesforce CRM/Marketing Cloud, and Adobe Workfront reporting
• Mentor Jr. and Mid‑level analysts; review their work for rigor, not just accuracy
• Proactively identify what reporting/processes should be simplified, automated, or retired — bias toward systems over manual heroics
• Present findings and recommendations directly to US marketing leadership with a clear point of view

Required Qualifications

• 5+ years in marketing analytics, with at least 2 years in a senior or lead capacity
• Advanced SQL; comfortable working with large, imperfect datasets
• Deep proficiency in GA4 and Salesforce (CRM and Marketing Cloud)
• Proven experience building measurement frameworks from scratch, not just maintaining existing ones
• Strong business communication skills — able to translate analytics into a business recommendation for a non‑technical executive audience
• Experience working with or managing junior team members

Preferred Qualifications

• Financial services, banking, or other regulated‑industry experience
• Experience with marketing mix modeling or multi‑touch attribution in long B2B sales cycles
• Experience partnering with enterprise marketing teams (80+ people, multi‑entity/multi‑brand structure)
• Familiarity with Adobe Workfront, Adobe Analytics/AEM stack, or equivalent enterprise marketing tech

Equal Employment Opportunity Statement

Equal Employment Opportunity: Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.