Social Media Manager

Globe Telecom, Inc.; Philippines; On-site; PHP 420,000 - 720,000; Full time

Job summary

GCash, a leading FinTech platform from Globe Fintech Innovations, Inc., seeks a seasoned Social Media Manager to lead content strategy across campaigns and ongoing initiatives. You will craft social-first content that grows online communities, enhances brand sentiment, and drives meaningful customer engagement.

The role requires deep experience in social media management, strong copywriting, and the ability to translate campaigns into platform-specific content. Hybrid work arrangement is offered.

Qualifications

• At least 5 years in social media management, digital marketing, or content strategy.
• Strong ability to create engaging content aligned with business objectives.
• Excellent copywriting and storytelling with strong design sense.
• Proficient in analyzing campaign performance and translating insights into actions.
• Strong project management and organizational skills in a fast-paced environment.

Responsibilities

• Develop and lead social media content strategy for campaigns and always-on content across owned channels.
• Create and manage content plans aligned with marketing objectives to drive engagement and brand sentiment.
• Translate integrated campaigns into platform-specific content and copy.
• Monitor trends and audience insights to identify new opportunities and innovations.
• Lead post-campaign analysis and reporting to evaluate performance and recommendations.
• Drive audience growth and sustained engagement across social platforms with high-quality content.
• Provide direction on content execution, publishing schedules, and channel management.
• Collaborate with internal teams and agencies to ensure timely, on-budget delivery.

Skills

Social media strategy

Copywriting

Content planning

Campaign reporting

Project management

Stakeholder management

Team collaboration

Adaptability

Education

Bachelor's degree in Marketing or related field

Job description

Overview

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today! We are looking for a creative and strategic Social Media Manager to lead GCash's social media content strategy across key campaigns and always-on initiatives. In this role, you will develop engaging, social-first content that strengthens our brand, grows our online communities, and drives meaningful customer engagement. You will work closely with cross-functional teams and agency partners to deliver high-impact campaigns while staying ahead of social media trends and platform innovations. You will be responsible for the following: Develop and lead the social media content strategy for key campaigns and always-on content across GCash's owned social media channels. Create and manage content plans that align with marketing objectives and drive engagement, brand affinity, and positive sentiment. Translate integrated marketing campaigns into social-first strategies and platform-specific content. Monitor social media trends, platform updates, and audience insights to identify new content opportunities and innovations. Lead post-campaign analysis and reporting to evaluate performance and recommend improvements. Drive audience growth and sustained engagement across social media platforms through relevant and high-quality content. Provide direction on content execution, copywriting, publishing schedules, and channel management. Collaborate with internal stakeholders and agency partners to ensure campaigns are delivered on time, within budget, and aligned with business goals. Manage multiple projects simultaneously while maintaining quality and attention to detail. Coach and guide team members and agency partners throughout campaign planning, execution, and reporting. Support administrative activities related to supplier coordination and payment processing. Partner with the Social Media Head to identify opportunities that strengthen GCash's thought leadership in the digital and social media space.

What We Are Looking For

• Bachelor's degree in Marketing, Communications, Advertising, Media, or a related field.
• At least 5 years of experience in social media management, digital marketing, or content strategy.
• Strong experience developing and executing social media content strategies for brands or advertising/digital agencies.
• Proven ability to create engaging content that aligns with business and marketing objectives.
• Strong understanding of major social media platforms, audience behavior, trends, and performance metrics.
• Excellent copywriting and storytelling skills with a good eye for design and visual content.
• Experience analyzing campaign performance and translating insights into actionable recommendations.
• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and stakeholder management skills.
• A collaborative team player who can also work independently.
• Adaptable, proactive, and eager to learn in a high-growth environment.
• Willing to work in a hybrid setup.

What We Offer

• Opportunity for career growth and development in the #1 FinTech company in the country
• Working with a dynamic and highly collaborative team who want to change the game
• A company that values their people with highly competitive and flexible compensation and benefits package is the #1 Finance App in the Philippines. Through the GCash App, 81M registered users can easily purchase prepaid airtime; purchase from over 6M partner merchants and social sellers; send and receive money anywhere in the Philippines, even to other bank accounts; pay bills at over 1,800 partner billers nationwide; and get access to savings, credit, loans, insurance and investments, and so much more, all at the convenience of their smartphones.
• GCash is a wholly-owned subsidiary of Mynt (Globe Fintech Innovations, Inc.) since 2015. Mynt, Inc. is the parent company of GCash, the Philippines’ #1 finance superapp, advancing financial inclusion through ‘Finance for All’.
• G-Xchange, Inc. (GXI) is the payments company for GCash. GXI is a BSP-licensed e-money issuer responsible for the digital payments and electronic money activities in the GCash app.
• Fuse Financing, Inc. is the financing company for GCash. Fuse provides eligible users with access to fair and digitally-enabled credit products and solutions.
• Ryse, Inc. broadens access to investments that are easy to use and understand, supporting wealth-building for Filipinos at different stages of their financial journey.
• BlockG Virtual Assets, Inc. supports responsible participation in digital assets, helping build trust and long-term confidence in the continuously evolving digital landscape.