Social Media & Content Lead

Freedive Academy; Panglao; On-site; PHP 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

13th month pay

Leadership role

Island location Panglao

Job summary

Freedive Academy is seeking a proactive Social Media & Content Lead to manage day-to-day content and social media operations for its Panglao brands. You will coordinate with specialists to ensure consistent voice, visuals, and messaging across platforms.

You will develop briefs, plan shoots, review content before publication, and monitor performance to drive improvements in strategy and production workflow.

Qualifications

• Previous experience in social media management or content marketing.
• Strong understanding of Instagram, Facebook, TikTok and YouTube.
• Excellent English written and verbal communication.

Responsibilities

• Lead day-to-day social media and content operation across Apnea Dynamics brands.
• Develop and maintain content calendars for multiple brands and platforms.
• Translate campaigns and priorities into clear content plans.
• Create briefs and assign content projects to team members.
• Coordinate content creators and production teams.
• Plan content shoots and ensure assets are captured.

Skills

Social media management

Content marketing

Project management

Creative briefs

Analytics

English communication

Photography basics

Video basics

AI tools usage

Tools

Meta Business Suite

Canva

Google Workspace

Content scheduling tools

Project-management platforms

Job description

Responsibilities

• Lead the day-to-day social media and content operation across Apnea Dynamics brands
• Develop and maintain content calendars for multiple brands and platforms
• Translate campaigns, promotions, business priorities, and creative concepts into clear content plans
• Create briefs and assign content projects to the appropriate team members
• Coordinate the work of the Underwater Content Creator, Short-Form Video Producer & Editor, Content Designer & Photographer, and other contributors
• Plan content shoots and ensure the required photography, video, and supporting assets are captured
• Review content before publication for quality, accuracy, branding, and messaging
• Manage the scheduling and publishing of content across Instagram, Facebook, TikTok, YouTube, and other relevant channels
• Write or coordinate captions, supporting copy, calls to action, and basic social media messaging
• Ensure each brand maintains a consistent and recognizable voice and visual identity
• Maintain a healthy mix of educational, entertaining, inspirational, promotional, and community-focused content
• Identify opportunities to create content around courses, tours, events, customers, staff, products, destinations, and day-to-day company activities
• Monitor trends and identify formats or ideas that can be adapted appropriately for our brands
• Monitor comments, engagement, and audience responses and coordinate with the appropriate teams when follow-up is required
• Track social media and content performance using relevant analytics
• Identify which topics, formats, hooks, campaigns, and creative approaches are performing well
• Use performance data to continuously improve the content strategy and production process
• Help establish content KPIs and provide regular performance updates to management
• Maintain an organized pipeline of upcoming, in-production, approved, and published content
• Maintain and organize shared content libraries, brand assets, templates, and creative resources
• Improve content workflows and help the team produce more consistently and efficiently
• Coordinate with management, marketing, sales, operations, and other departments to ensure content supports wider business objectives
• Use AI and other modern content tools to improve research, planning, ideation, production, and workflow efficiency
• Represent Apnea Dynamics and its brands professionally at all times

Freedive Academy Panglao Watersport & Tours Go Deep Freediving Mermaid Studio

Job Overview

Apnea Dynamics is looking for an organized, creative, and commercially minded Social Media & Content Lead to lead the day-to-day content and social media operations across our growing portfolio of brands.

This role sits at the center of our content team and is responsible for turning marketing priorities, campaigns, business activities, and creative ideas into a consistent and effective content operation.

You will coordinate content across Freedive Academy Panglao, Go Deep Freediving, Panglao Watersport & Tours, Mermaid Studio, and other Apnea Dynamics projects, working closely with our specialist content creators and management.

Rather than being responsible for producing every piece of content yourself, your primary responsibility is to make sure the right content gets planned, produced, published, and evaluated consistently.

You will manage the content calendar, develop briefs, coordinate shoots and production, review content before publication, manage social channels, and monitor performance to understand what is working and what needs improvement.

We are looking for someone who combines creativity with strong organization and execution. You should understand social media, but also be comfortable managing people, deadlines, multiple brands, and a continuous content production workflow.

Responsibilities

• Lead the day-to-day social media and content operation across Apnea Dynamics brands
• Develop and maintain content calendars for multiple brands and platforms
• Translate campaigns, promotions, business priorities, and creative concepts into clear content plans
• Create briefs and assign content projects to the appropriate team members
• Coordinate the work of the Underwater Content Creator, Short-Form Video Producer & Editor, Content Designer & Photographer, and other contributors
• Plan content shoots and ensure the required photography, video, and supporting assets are captured
• Review content before publication for quality, accuracy, branding, and messaging
• Manage the scheduling and publishing of content across Instagram, Facebook, TikTok, YouTube, and other relevant channels
• Write or coordinate captions, supporting copy, calls to action, and basic social media messaging
• Ensure each brand maintains a consistent and recognizable voice and visual identity
• Maintain a healthy mix of educational, entertaining, inspirational, promotional, and community-focused content
• Identify opportunities to create content around courses, tours, events, customers, staff, products, destinations, and day-to-day company activities
• Monitor trends and identify formats or ideas that can be adapted appropriately for our brands
• Monitor comments, engagement, and audience responses and coordinate with the appropriate teams when follow-up is required
• Track social media and content performance using relevant analytics
• Identify which topics, formats, hooks, campaigns, and creative approaches are performing well
• Use performance data to continuously improve the content strategy and production process
• Help establish content KPIs and provide regular performance updates to management
• Maintain an organized pipeline of upcoming, in-production, approved, and published content
• Maintain and organize shared content libraries, brand assets, templates, and creative resources
• Improve content workflows and help the team produce more consistently and efficiently
• Coordinate with management, marketing, sales, operations, and other departments to ensure content supports wider business objectives
• Use AI and other modern content tools to improve research, planning, ideation, production, and workflow efficiency
• Represent Apnea Dynamics and its brands professionally at all times

Requirements

• Previous experience in social media management, content marketing, digital marketing, or a related role
• Strong understanding of Instagram, Facebook, TikTok, YouTube, and modern social media content formats
• Good understanding of short-form video, photography, graphic content, carousels, and social storytelling
• Strong organizational and project-management skills
• Ability to manage multiple brands, content calendars, priorities, and deadlines simultaneously
• Ability to give clear creative briefs and constructive feedback to content creators
• Good creative judgment and ability to recognize strong visual and social content
• Understanding of social media analytics and the ability to use performance data to improve content
• Strong written English and communication skills
• Comfortable writing and reviewing captions, marketing messages, and calls to action
• Ability to balance creative ideas with commercial and marketing objectives
• Proactive mindset and ability to identify content opportunities without always waiting for direction
• Comfortable working closely with creative professionals and coordinating different personalities and working styles
• Familiarity with tools such as Meta Business Suite, Canva, Google Workspace, project-management platforms, and social media scheduling tools
• Experience using AI tools for content planning, research, ideation, or workflow improvement is an advantage
• Basic photography, videography, editing, or graphic design skills are an advantage but are not the primary focus of this position
• Interest in tourism, freediving, watersports, travel, and ocean lifestyle content is highly preferred
• Portfolio, social media accounts, campaigns, or examples of previous content work are highly preferred
• Applicants must be legally eligible to work in the Philippines
• This position is currently open to Filipino applicants only

Benefits / Perks

• Competitive salary package
• SSS, PhilHealth, and Pag-IBIG contributions
• 13th month pay
• Leadership responsibility within a growing content and marketing team
• Opportunity to help shape the social media presence of multiple growing brands
• Work in a tropical island environment in Panglao, Bohol
• Professional development opportunities
• Hands-on experience across tourism, freediving, watersports, e-commerce, and lifestyle brands
• Access to a dedicated team producing photography, underwater content, design, and video
• Exposure to modern content production, AI tools, marketing systems, and digital workflows
• Opportunity to learn freediving from our award-winning team
• Dynamic and creative working environment

Location

This is a full-time on-site position based in Tangnan, Panglao, Bohol, Philippines.

The position combines office-based content planning and social media management with regular involvement in shoots, activities, events, and on-location content production.

Remote work and hybrid arrangements are not available for this role.