Shopper and Channel Marketing Executive (Premium Supermarkets)

4707 Unilever RFM Ice Cream, Inc.; Mangahan; Hybrid; PHP 700,000 - 1,000,000; Full time

Benefits offered by this job

Market-competitive pay and rewards

Flexible ways of working

Health and wellbeing support

Time off to rest and recharge

Job summary

Unilever RFM Ice Cream, Inc. in the Philippines seeks a dynamic Trade Marketing professional to grow Selecta Ice Cream offline and online by working with Field Sales, Aggregator, and Online partners.

You will enhance availability, visibility, and activation plans in trade and improve online penetration across big-box retailers and eCommerce platforms. The ideal candidate brings experience in trade and shopper marketing, strong data analytics, and the ability to translate insights into actionable

Qualifications

• Experience in trade, shopper marketing, channel strategy, or field sales.
• Strong data analytics skills.
• Capable of high-level data storytelling and presenting insights.
• Comfortable working under tight deadlines.

Responsibilities

• Translate brand and retail priorities into shopper and channel programs (availability, visibility, activation).
• Collaborate with Field Sales to land shopper and channel programs in-trade and hit annual targets.
• Analyze channel, brand, area and customer performance to find growth opportunities.
• Use growth drivers, channel insights and retail trends to sharpen plans.
• Establish governance and routines with cross-functional teams for timely execution.
• Perform post-launch evaluation to measure program effectiveness.
• Drive omni-channel growth with Digital Commerce teams to maximize online touchpoints.

Skills

Data analytics

PowerBI

AFOSAP database tools

Data storytelling

Deadline driven

Tools

PowerBI

AFOSAP database tools

Job description

Life tastes better with ice cream With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference. What truly sets us apart is how we work. We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done. We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

The role

This role will be tasked with growing the assigned Selecta Ice Cream offline and online business by working with our Field Sales, Aggregator, and Online customer partners to enhance availability, visibility, and activation plans in trade. Also, this role will be responsible for analyzing shopper, channel, area, and customer performance to identify opportunities for in-store business growth and increased online penetration in our big box and retailers.

What you'll be responsible for

• Translates Brand & Retail priorities into Ice Cream Shopper & Channel programs in terms of availability, visibility and activation.
• Partner with Field Sales in landing shopper and channel programs in-trade, and achieving annual targets.
• Analyze channel, brand, area, and customer performance to identify opportunities to grow the ice cream category.
• Use shopper and category growth drivers, channel insights, shopping missions and retail trends to sharpen plans.
• Co-establish governance and rhythm with other Development Groups to ensure follow through of plans created.
• Complete post-launch evaluation to measure effectivity of total channel programs.
• Establish strong governance, ways of working, process improvements, or cross-functional engagement routines to ensure timely execution and effective delivery of key SCM priorities.
• Directly reporting to the Senior Shopper and Channel Assistant Marketing Manager.
• Drive omni-channel growth by partnering with Digital Commerce teams to maximize online touchpoints, strengthen digital shelf presence, improve online conversion, and accelerate growth across eCommerce, quick commerce, and retailer-owned online platforms.
• Reports to the Shopper & Channel Marketing Managers for Modern Trade and General Trade, collaborating closely with cross-functional teams to deliver channel growth objectives.

We're looking for someone who

• Has experience in trade, shopper marketing, channel strategy, or field sales and can operate confidently in the fast-moving consumer goods industry
• Brings strong skills in data analytics, and is familiar with the use of PowerBI/AFOSAP database tools
• Is capable of high-level data and business storytelling
• Can work well under tight deadlines
• Thinks end-to-end and takes ownerships for results
• Is comfortable working in a fast-moving, evolving organisation
• Values collaboration, clarity and low-ego ways of working

What you'll get

• Market-competitive pay and performance related rewards
• Flexible ways of working
• Support for health, wellbeing and life outside of work
• Time off to rest and recharge
• Ongoing learning and development opportunities

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could! You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward. Roles with real accountability and visible impact Free to move fast, experiment and challenge how things are done Continuous learning and development as the business grows Reward linked to performance and contribution. Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Additional information

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.