Asia CD Transformation Manager

Magnum RFM Ice Cream Inc.; Pasig; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Magnum RFM Ice Cream Inc. seeks a CD Transformation Manager to drive the Asia CD strategy from planning to market execution. You will partner with Asia CD teams to document initiatives, scale best practices, and lead digitalization for stronger customer engagement.

You will optimize CD platforms, monitor distributor performance, and upskill teams while building a culture of winning across markets. This role requires strategic thinking and execution excellence in a fast-changing environment.

Responsibilities

• Go-to-Market Solutions - understand, document all Asia RTM and Distributor Models, establish a Distributor Life Cycle study
• Drive Channel-Category Thought Leadership - co-lead Asia Category Growth Story, standardize JBP Process, TTA Management in MT, CD Investment Framework and Revenue Growth Management
• Utilization and Optimization of TMICC CD Systems - drive efficiencies in CD platforms, document Cold Chain Mgt best practices, AI integration in CD
• Build a Performance Culture in Asia CD - expand distribution footprint, TP UIT Analysis, CD Dashboards (teams, distributors) and Rewards Program
• Establish a Learning and Execution Framework - build Asia Ice Cream Academy focused on upskilling the CD Teams and channel playbooks
• Has experience in Customer Development roles in Distributor Management and Operations, Trade Marketing and Channel Development; comfortable in virtual engagements and multi-stakeholder environments
• Thinks end-to-end and takes ownership for results; comfortable in fast-moving, evolving organisation; values collaboration and low-ego work styles
• What you'll get - market-competitive pay, flexible working, health and wellbeing support, time off, learning opportunities, travel within Asia

Job description

The CD Transformation Manager is responsible for driving the creation and operationalization of the Asia CD Strategy. Aligning the CD Programs to the growth agenda of Asia and translating the regional strategy to a market-ready execution plan. He/she will be directly collaborating with all the CD teams of Asia to document initiatives and scale up best practices across markets to help unlock incremental growth and lead the end-to-end transformation of Customer Development through digitalization and high customer engagement.

This role will be influential in optimizing CD Systems (including Magnum One CD Platforms), monitoring of performance of distributor partners, upskilling of CD teams and building a TMICC CD Culture of winning through world-class execution.

What you'll be responsible for

Go-to-Market Solutions - understand, document all Asia RTM and Distributor Models, establish a Distributor Life Cycle study

Drive Channel-Category Thought Leadership - Co-lead the creation of the Asia Category Growth Story, establish a standardized JBP Process, TTA Management in MT, CD Investment Framework and Revenue Growth Management

Utilization and Optimization of TMICC CD Systems - Drive the efficiencies in CD through existing CD Platforms, Document Cold Chain Mgt best practices, AI integration in CD

Build a Performance Culture in Asia CD - Expansion of distribution footprint across markets, TPUT Analysis, CD Dashboards (teams, distributors) and Rewards Program

Establish a Learning and Execution Framework Build the Asia Ice Cream Academy focused on upskilling the CD Teams and creation of channel playbooks

We're looking for someone who

Has experience in Customer Development roles especially in Distributor Management and Operations, Trade Marketing and Channel Development and can operate confidently in virtual engagements, multiple stakeholder environment. Experience in managing businesses in Asian Markets would be an advantage.

Brings strong skills in Strategic thinking, Drive for execution excellence, Communicating and Collaborating with different nationalities, with a strong Business acumen

Thinks end-to-end and takes ownerships for results

Is comfortable working in a fast-moving, evolving organisation

Values collaboration, clarity and low-ego ways of working

What you'll get

Alongside meaningful work and strong development, we offer a reward package that typically includes

Market-competitive pay and performance related rewards

Flexible ways of working

Support for health, wellbeing and life outside of work

Time off to rest and recharge

Ongoing learning and development opportunities

Market and consumer understanding in both developing and matured consumer markets with periodic business trips within Asia and other TMICC Markets

Magnum RFM Ice Cream, Inc. (MRIC) proudly calls the Philippines home, with roots tracing back to 1990 when Selecta Ice Cream began operations in Manggahan, Pasig City.

In 1999, a joint venture between Unilever and RFM Corporation formed Unilever RFM Ice Cream, Inc. (URIC), building a strong foundation for innovation and category leadership. In December 2025, the business entered a new chapter, becoming an independent company as part of The Magnum Ice Cream Company and transitioning to Magnum RFM Ice Cream, Inc.

Today, MRIC brings its portfolio of iconic brands—Magnum, Selecta, Cornetto, Birthday, and Ben & Jerry’s to millions of Filipinos nationwide.

#LifeTastesBetterWithIceCream

Magnum RFM Ice Cream, Inc. (MRIC) proudly calls the Philippines home, with roots tracing back to 1990 when Selecta Ice Cream began operations in Manggahan, Pasig City.

In 1999, a joint venture between Unilever and RFM Corporation formed Unilever RFM Ice Cream, Inc. (URIC), building a strong foundation for innovation and category leadership. In December 2025, the business entered a new chapter, becoming an independent company as part of The Magnum Ice Cream Company and transitioning to Magnum RFM Ice Cream, Inc.

Today, MRIC brings its portfolio of iconic brands—Magnum, Selecta, Cornetto, Birthday, and Ben & Jerry’s to millions of Filipinos nationwide.