Senior Product Category Manager – Single Premium and Unit Linked

AXA Philippines; Makati; On-site; PHP 1,400,000 - 2,200,000; Full time

Job summary

AXA Philippines is seeking a seasoned marketing professional to drive the Single Premium Unit Linked category and the UHNW program. The role focuses on delivering APE/NBV goals, Go-to-Market for new products, and maintaining existing offerings while coordinating with distribution partners.

The successful candidate will lead cross-functional teams, manage campaigns across offline and online channels, and leverage tools like Canva, Power BI, and GPTs to generate measurable results in a dynamic

Qualifications

• Bachelor's degree in Marketing or related field.
• 5–10 years experience in bank or investment relationship management with HNW exposure.
• Strong leadership and cross-functional collaboration.
• Proficient in MS Office; strong communication skills.
• Knowledge of Canva, Power BI, and GPTs is advantageous.

Responsibilities

• Lead ideation and go-to-market strategy for new Single Premium Unit-Linked products.
• Formulate marketing programs to generate revenue and attract customers.
• Build partnerships with distribution channels to gain buy-in.
• Execute distributor and customer campaigns to hit targets.
• Set and monitor key metrics to ensure project success.
• Leverage offline and online collaterals, advertising, PR, and trainings.
• Collaborate with agencies and marketing colleagues to implement plans.
• Provide product information and assist distributor inquiries.

Skills

Leadership

Stakeholder management

Project management

Interpersonal skills

Detail-oriented

MS Office

Communication skills

Strategic thinking

Education

Bachelor's degree in Marketing

Business Administration

Economics

Tools

Power BI

Canva

GPTs

Job description

Responsibilities

Responsible for the successful execution and implementation of the strategic plans of the Single Premium and Unit Linked Category (the Category i.e. Single Premium Unit Linked) and UHNW Program (i.e. Project Phoenix) within the agreed timelines in support of the overall business performance of the Category, particularly the following:

• Delivery of product APE and NBV goals
• Go-to-Market of new products
• Maintenance of existing products
• Product marketing
• Competitor scan
• Distributor and stakeholder support and engagement

Job ID: 2026-26278

Responsibilities

Responsible for the successful execution and implementation of the strategic plans of the Single Premium and Unit Linked Category (the Category i.e. Single Premium Unit Linked) and UHNW Program (i.e. Project Phoenix) within the agreed timelines in support of the overall business performance of the Category, particularly the following:

• Delivery of product APE and NBV goals
• Go-to-Market of new products
• Maintenance of existing products
• Product marketing
• Competitor scan
• Distributor and stakeholder support and engagement

Duties & Responsibilities

• Lead in the ideation, creation of proposition, go-to-market strategy, and management of project stakeholders for new Single premium unit-linked products and enhancement of existing ones.
• Formulate and implement marketing programs for single premium unit-linked products that will deliver revenue, attract new customers, and create more value from existing ones.
• Develop strong partnerships with key stakeholders (such as Distribution channels) to drive strategy buy-in that will lead to successful implementation of marketing programs.
• Develop and execute distributor and customer campaigns that will drive product success/targets.
• Lead in setting and managing metrics needed to ensure that performance of projects and programs are closely monitored and succeed.
• Maximize internal and external resources to deliver compelling marketing programs that could include offline and online collaterals, advertising, PR, sales toolkits and trainings.
• Work with various groups (advertising, PR agency, outsourced vendors, etc) and marketing colleagues to execute marketing plans.
• Delivering support for Distributors, such as providing product information and assist in client engagement/queries.

Required Skills

• Minimum 5-10 years experience specializing in bank or investment relationship management, handling HNW customers or related skillset
• Strong leadership skills
• Strong interpersonal, empathetic, and management skills to interact and drive results with staff, senior management, colleagues and cross-functional teams
• Competent leadership skills with proven ability to lead projects and manage cross-functional teams
• Detail-oriented
• Proficient in MS Office applications (esp in Excel, Word, and Powerpoint)
• Excellent communication skills (oral/written)

Education & Experience

• Bachelor's degree holder, preferably in Marketing, Business Administration, Management Engineering, Economics, or other related courses
• Insurance exposure/experience in program management or relationship management is an advantage
• Strong understanding of relevant consumer and distribution trends, particularly in the insurance industry
• Highly results-oriented with proven ability to deliver measurable results
• Strong interpersonal, empathetic, and management skills to interact and drive results with staff, senior management, colleagues and cross-functional teams
• In-depth knowledge on finance, economics, and marketing
• With exposure to financial services industry
• Knowledge in the use of tools such as Canva, GPTs, and Power BI is an advantage.

At AXA, each person matters. We perform at our best knowing the positive impact we make as valuable partners for our customers and the communities we belong to.

If you want to know more about the other career opportunities at AXA Philippines, please follow this link:

https://careers.axa.com/axa-entities/axa-philippines