Senior Manager, High Value Segments

AIA (Web); Makati; On-site; PHP 1,500,000 - 2,100,000; Full time

Job summary

AIA Philippines is seeking a Senior Marketing/Strategy Head to plan, lead, and execute strategies across mass market and high-value segments. You will oversee acquisition, channel alignment with bank partners, and initiatives to maximize lifetime value of customers.

The role requires strong analytics, leadership, and project management, with experience in life insurance or bancassurance. MBA/FLMI is advantageous; excellent communication and presentation skills are essential.

Qualifications

• Graduate-level education with MBA and/or FLMI advantage.
• Strong analytical, communication, and presentation skills.
• Experience in marketing, sales, or business development in financial services.

Responsibilities

• Construct segment initiatives and product concepts for the mass and high-value segments.
• Ensure a optimal leads pipeline for sales channels to hit targets.
• Collaborate with BPI AIA and AIA PH units to deliver tasks.
• Develop client and distribution engagement activities for the segment.
• Liaise with bank segment and bancassurance teams for program alignment.
• Monitor performance and recommend improvements for the segment.

Skills

Analytical Skills

Communication Skills

Presentation Skills

Relationship Management

Events Management

Project Management

MS Office

Education

MBA

FLMI

Tools

MS Word

MS Excel

MS PowerPoint

Job description

FIND YOUR 'BETTER' AT AIA

We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us.

We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives.

If you believe in better, we’d love to hear from you.

About the Role

Supports the Strategy and Customer Segments Head in planning, leading, organizing, controlling direction, and implementing strategies & initiatives to acquire new customers, improve bank partner penetration & customer persistency, and maximize the customer lifetime value of the mass market segment portfolio.
The High Value market segment includes: BPIs Preferred Segment, which includes Next and Gold clients, and Private Wealth Segments.
The Head will be responsible for:
1. the ability of the distribution channels to cater to its customers and bank partners
2. ensuring that product and service offerings are relevant
3. keeping all needed and provided support at optimal levels

Roles and Responsibilities:

Performs any or all of the following in various degrees according to the position’s job level:

• Constructs segment initiatives and activities, including but not limited to, recommending product concepts and develop packaging/positioning materials for the segment
• Ensures optimal number of relevant and quality leads for sales channels to achieve monthly and annual targets
• Coordinates and collaborates with the appropriate BPI AIA and AIA PH units to ensure delivery of tasks.
• Develops and implements client and distribution engagement activities for the segment
• Liaise with Bank segment team and bancassurance team for alignment of programs and activities
• Monitors, analyzes and makes recommendations on the production performance of the segment
• Manages special projects designed to improve business development processes.
• Performs other duties that may be assigned by the superior from time to time.

Minimum Job Requirements:

• Education – Graduate of any 4-year college course preferably from a reputable university
• Experience – At least 4 years of relevant work experience in the area of Marketing, Sales, Business Development, Training in the life insurance/ bancassurance industry; banking experience an advantage
• Certifications/licenses – MBA &/or FLMI an advantage
• Special skills - Excellent Analytical Skills, Communication Skills (Oral and Written), Presentation Skills, Relationship Management Skills, Events Management, Project Management, Working knowledge on MS Office particularly MS Word, Excel and PowerPoint, Creativity

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.