Product Development, Marketing & Business Development Consultant

MediCard Phils., Inc.; Makati; Hybrid; PHP 900,000 - 1,300,000; Full time

Job summary

AIA in Manila is seeking a Marketing & Product Manager to develop products and direct marketing programs for Corporate Solutions categories.

You will support sales and operations with market intelligence, strategic plans, and partnerships to help meet sales targets. Responsibilities span product management, marketing services, events, merchandising, market research, training, and business development.

Qualifications

• At least 5 years of experience in product development from concept to launch and post-implementation review.
• Understanding of insurance product structures, underwriting principles, pricing, and governance.
• Demonstrated problem-solving and project management skills with market insights translated into solutions.

Responsibilities

• Develop products and direct marketing programs for Corporate Solutions categories.
• Provide marketing support to Sales Teams and Operations for duties and targets.
• Support business intelligence, strategic plans, and partnerships for CS products.
• Conduct market research and competitive analysis to guide strategy and pricing.
• Plan events and promotions, create campaigns, and manage merchandising materials.
• Collaborate with cross-functional teams to improve business performance and growth.

Skills

Product management

Market research

Strategic planning

Cross-functional teamwork

Communication skills

Job description

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030. And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose‑led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. So if you believe in inspiring a better future, read on.

About the Role

You will be responsible for developing products and directing marketing programs for various Corporate Solutions product categories.

You will be responsible for providing all types of marketing support to the Sales Teams and occasionally to the Operations Team, in the achievement of their respective duties.

Your role will support the Sr. Manager for Business Innovation and Channel Support in overseeing business intelligence processes and analytics, development of strategic plans and strategic partnerships. You will also help provide a full view of CS’ performance and help sales channels in developing alternative source of businesses in order to achieve the set sales targets.

Performs any or all of the following in various degrees according to the position’s job level:

A. Product Management

Provides in-depth market, industry and competitive analysis positioning – 5% Recommends new products and product bundles (especially with Medicard) and works on the development thereof, inclusive of pricing and packaging strategies in coordination with the Product Development Committee, Actuary, Sales, Legal and Underwriting Departments – 10% Coordinates with and challenges the Group Office or local Actuaries to tweak or repackage existing products – 5% Packages products with other profit centers, affiliates or external parties for cross‑marketing purposes – 5% Performs other duties that may be assigned from time to time.

B. Marketing Services

1. Corporate Communications (Advertising and Public Relations) -

a. Writes and issues feature articles or advertorials pertaining to CorpSol’s products, events, various programs, clients and pre and post event summaries. Responsible in CS performance write ups for Exco, Group Office and external distributions

Promotions

Conceptualizes and consolidates channel requirements in relation to their promotional needs.

Launches sales promotions in coordination with the Corporate Sales Executives (CSEs) and/or Operations Team.

Evaluates, measures the effects of contests; monitors contest results vs. the objectives and provides timely feedback to the parties concerned.

C. Special Events

Plans, organizes and executes special events aimed at, but not limited to promoting CorpSol to various distribution channels or existing clients.*Includes product launches

D. Merchandising

a. Determines, conceptualizes and creates the marketing materials (posters, flyers, brochures, teasers, primers, etc.) needed by the CSEs to effectively carry out their functions and coordinates with the pertinent departments for the delivery of such

b. Conceptualizes & sources materials for promo giveaways, contest prizes, etc. and coordinates with the appropriate departments for the delivery of such

c Keeps an inventory of said prizes and giveaways and requests for re‑stocking in a timely manne. Prepares presentation materials (powerpoint presentations, flyers, teasers) when needed * includes product launches

Market Research

Conducts market research/market studies for both life insurance and HMO industries; forwards results of such and its implications to the Sales Team

Analyzes industry, economic, legal and political trends that may affect the corporate market, the group insurance business and the life and HMO industries

Research industry practices & trends and prepares comparative analyses and recommendations

Identifies potential new market/s niches to tap

Training

a. Develops individual training programs and modules that will meet skills gap as identified in the training needs analysis and identifies individual training success criteria standard and metrics.

b. Executes the training programs for the CS employees and ensures acquisition of required knowledge and skills within specified.

c. Acts as the subject matter expert on the nature and processes of all the related elements and facets of the CS products. standard and timelines. This includes product launches

Others

a. Identifies and ties up with possible alternative distribution channels sources and supports alternative means to promote Corporate Solutions (eg. Website, ads) Provides product support to the CS channels

b. Performs other duties that may be assigned from time to time.

C. Business Development

1. Manages and implements analysis, analytical approaches and methodologies of CS data.

2. Presents insight on business performance to management for decision making & strategic planning and recommends areas and methods in improving business operations.

3. Assists the Business Innovation and Channel Support Head in the creation of business strategies and development of strategic relationship with partners and potential customers through the study and understanding of the CS business and processes.

4. Works with the Head of Business Development in developing strategic projects in collaboration with internal and extended teams

5. Performs other duties that may be assigned from time to time.

Minimum Job Requirements:

• At least 5 years of experience in roles demonstrating the ability to independently orchestrate product development activities cross‑functionally from product conception through launch and post‑implementation review.
• Understanding of insurance product structures, underwriting principles, pricing considerations, regulatory requirements, and product governance frameworks, preferably in group life, health and employee benefits.
• Demonstrated problem‑solving, and project management skills, with the ability to translate market insights into product solutions and strategy.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.