Senior Performance Marketing Orchestrator | AI-Forward

2X; Pasig; Hybrid; PHP 1,200,000 - 1,800,000; Full time

Job summary

2X is seeking a Senior Performance Marketing Lead to drive multi‑channel campaigns across paid social, paid search, programmatic, and emerging platforms. You will translate performance data into strategic actions and own the experimentation program, delivering reviews and recommendations for clients and stakeholders.

You will lead cross‑functional collaboration, mentor junior team members, and build scalable processes while maintaining a strong client focus.

Qualifications

• 5–7 years of digital marketing experience with multi‑channel ownership.
• Ability to translate performance metrics into strategic actions.
• Experience mentoring junior marketers.
• Comfort evaluating and piloting new channels as the mix evolves.
• Strong leadership and client‑facing communication.

Responsibilities

• Develop and manage campaign execution plans across paid social, paid search, programmatic, CTV, OOH, OTT, Reddit, content syndication, and ABM-native platforms (6sense, Demandbase) setting budgets, KPIs, and channel-mix recommendations.
• Lead cross-functional collaboration with creative, content, strategy, audience and ABM, development, and data teams to keep multi-channel launches on track, strategic and modern in approach, and on brief.
• Own experimentation strategy A/B testing, creative testing, bid-strategy testing across the teams channel mix, documenting outcomes and codifying winning approaches.
• Run regular client media performance reviews, translating metrics (ROAS, CPA, CTR, CPC) into strategic recommendations for stakeholders and clients.
• Provide tactical and strategic guidance to Performance Marketing Orchestrators mentoring on platform best practices and channel-specific nuance, especially newer channels like CTV and Reddit.
• Identify and resolve campaign issues; streamline workflows and implement scalable processes as the channel mix grows.
• Partner across practices (especially GTME) to ensure clear pipeline impact reporting and value realization for clients.
• Maintain SLA compliance for account-list activation handoffs from the Audience and ABM team, flagging capacity or channel constraints proactively.

Skills

Digital marketing

Campaign management

Multichannel ownership

Mentoring

Leadership

CRM analytics

AI tools usage

Tools

ABM platforms (6sense, Demandbase)

Salesforce

Google Analytics

Job description

2X is seeking a Senior Performance Marketing Lead to drive multi‑channel campaigns across paid social, paid search, programmatic, and emerging platforms. You will translate performance data into strategic actions and own the experimentation program, delivering reviews and recommendations for clients and stakeholders.

You will lead cross‑functional collaboration, mentor junior team members, and build scalable processes while maintaining a strong client focus.