Director of Performance Marketing

Fenyx; Philippines; Remote; PHP 3,000,000 - 6,000,000; Full time

Job summary

Fenyx is seeking a Director of Performance Marketing to lead multi-channel growth, oversee paid media, analytics, and marketing tech integration across our brand portfolio. You will scale a high-performing team of marketers, data analysts, and creatives, linking strategy with rigorous execution to drive revenue, ROAS, and CAC optimization.

This strategic role requires senior leadership, budget stewardship across Meta, Google, TikTok, LinkedIn, YouTube and programmatic channels, and strong

Qualifications

• 7+ years of progressive performance marketing leadership experience ideally in a fast-paced agency or high-growth brand environment.
• Deep, multi-channel media mastery across Meta Ads, Google, TikTok, LinkedIn, YouTube, and programmatic channels.
• Advanced proficiency with GA4, attribution models, and BI tools to measure and optimize outcomes.

Responsibilities

• Lead end-to-end performance marketing strategies across paid search, paid social, programmatic, affiliate, and emerging channels.
• Manage large-scale client advertising budgets and optimize ROAS, CAC, and LTV.
• Present growth roadmaps and forecasts to senior leadership and clients.
• Mentor and scale a high-performing team of marketers, analysts, and managers.

Skills

Strategic leadership

ROAS optimization

Team building

Performance marketing

Communication

Budget management

Tools

GA4

Looker Studio

BI tools

Attribution models

Server-Side Tracking

Conversion APIs

Job description

Role : Director of Performance Marketing

Fenyx delivers growth and performance for brands. We combine digital strategy and marketing analytics with A.I. and data-driven design to drive revenue growth for brands.

We are

• Disciplined with data
• Fierce with innovation
• Committed to excellence

We are Fenyx.

Role Overview

A successful Director of Performance Marketing will serve as a strategic marketing leader overseeing multi-channel growth strategies, performance media, advanced analytics, and marketing technology integration across our portfolio of brands You will lead and scale a high-performing team of performance marketers, paid media specialists, and data analysts, bridging big-picture business strategy with rigorous execution to drive maximum revenue growth, ROAS, and customer acquisition performance

This includes, but is not limited to

1. Strategic Leadership & Revenue Growth

• Growth Strategy & Vision: Architect, execute, and own end-to-end performance marketing strategies across paid search, paid social, programmatic, affiliate, and emerging digital channels
• Budget Allocation & Revenue Scaling: Manage and optimize large-scale client advertising budgets, allocating capital dynamically across channels to maximize return on ad spend (ROAS), customer acquisition cost (CAC), and lifetime value (LTV)
• Client & Executive Advisory: Act as the senior performance subject matter expert, presenting growth roadmaps, performance forecasts, and strategic QBRs to senior client leadership and internal stakeholders
• Team Leadership & Mentorship: Lead, mentor, and grow the performance marketing department, establishing clear KPIs, accountability structures, and career growth tracks for specialists and managers

2. Analytics, AI & Operational Excellence

• Advanced Analytics & Measurement: Oversee campaign measurement frameworks, attribution modeling, media mix modeling (MMM), conversion rate optimization (CRO), and conversion API integrations to ensure bulletproof data integrity
• AI Integration & Innovation: Pioneer the integration of modern AI tools, automated bidding strategies, predictive analytics, and agentic workflows into media planning and creative testing frameworks
• Creative Strategy Collaboration: Partner closely with creative, content, and design teams to drive high-velocity creative testing frameworks and conversion-centric ad assets
• Process Optimization & Scaling: Standardize department SOPs, campaign auditing frameworks, and reporting protocols to ensure consistent, world-class execution across all accounts

Role Requirements & Qualifications

• Senior Executive Experience: 7+ years of progressive performance marketing leadership experience within a fast-paced agency or high-growth brand environment
• Multi-Channel Media Mastery: Deep, proven expertise managing multi-million dollar budgets across Meta Ads, Google Search/Shopping/PMax, TikTok, LinkedIn, YouTube, and programmatic channels
• Data & Measurement Expertise: Advanced proficiency with Google Analytics 4 (GA4), attribution models, Server-Side Tracking, Conversion APIs, Google Looker Studio, and BI tools
• Leadership & Team Management: Demonstrated track record of building, mentoring, and leading high-performing teams of performance marketers
• AI & Automation Tech Stack: Hands-on experience integrating AI tools, automated bidding, custom GPTs, and automated workflows into media workflows
• Communication Excellence: World-class strategic presentation, client management, and written/verbal English communication skills

Important Note: This role is remote, but will require 1 to 2 onsite team-wide meetings per month within Makati, Pasig, or Taguig