Senior Performance Marketing Orchestrator

2x; Manila; On-site; PHP 1,000,000 - 2,000,000; Full time

Job summary

2x is seeking a Senior Performance Marketing Orchestrator in Pasig, Metro Manila. You will lead cross-functional teams to translate channel strategy into operating plans, manage budgets and KPIs, and drive optimization across paid social, paid search, programmatic, and emerging channels.

You’ll mentor juniors and shape playbooks to improve performance with every engagement. The role requires strong analytics, a hands-on approach to experiments, and the ability to turn data into actionable

Qualifications

• 5–7 years in digital marketing with multi-channel ownership across paid social, paid search and programmatic.
• Ability to translate performance metrics into strategic actions and guidance.
• Experience mentoring or guiding junior practitioners.

Responsibilities

• Develop and manage campaign execution plans across paid social, paid search, programmatic, and emerging channels.
• Lead cross-functional collaboration to keep multi-channel launches on track and on brief.
• Own experimentation strategy and document outcomes to codify winning approaches.

Skills

Multi-channel ownership

Campaign management

Paid social

Paid search

Programmatic display

ABM platforms

Tools

Salesforce

Google Analytics

6sense

Demandbase

Job description

Senior Performance Marketing Orchestrator Ortigas East, Pasig, Metro Manila, Philippines 5 - 8 Years Permanent

Job Description

Role Overview:

Leads execution across the full performance marketing teamsbook of work translating campaign and channel strategy into operating plans,owning cross-functional coordination, and driving optimization,experimentation, and performance reviews across the paid channel mix includingemerging platforms. This role operates at the intersection of execution andstrategy: you own the orchestration layer end-to-end while building theprocesses, playbooks, and team capability that make the practice more effectivewith every engagement. You bring 57 years of digital marketing experience withproven multi-channel ownership across paid social, paid search, andprogrammatic display plus at least one emerging channel. You translateperformance data into strategic action, not just reporting, and you haveexperience guiding junior team members on platform best practices andchannel-specific nuance. In this role, you develop and manage campaign plansacross the full channel mix, run the experimentation program, and deliver performancereviews that drive meaningful decisions for clients and stakeholders. You arethe connective tissue between strategy and execution ensuring nothing fallsthrough the cracks and the team operates at a consistently high level. As such,you are happy to get involved in big campaign launches and build campaignsyourself alongside of the team.

Key Responsibilities:

• Developand manage campaign execution plans across paid social, paid search,programmatic, CTV, OOH, OTT, Reddit, content syndication, and ABM-nativeplatforms (6sense, Demandbase) setting budgets, KPIs, and channel-mixrecommendations.
• Leadcross-functional collaboration with creative, content, strategy, audienceand ABM, development, and data teams to keep multi-channel launches ontrack, strategic and modern in approach, and on brief.
• Ownexperimentation strategy A/B testing, creative testing, bid-strategytesting across the teams channel mix, documenting outcomes and codifyingwinning approaches.
• Runregular client media performance reviews, translating metrics (ROAS, CPA,CTR, CPC) into strategic recommendations for stakeholders and clients.Providetactical and strategic guidance to Performance Marketing Orchestratorsmentoring on platform best practices and channel-specific nuance,especially newer channels like CTV and Reddit.
• Identifyand resolve campaign issues; streamline workflows and implement scalableprocesses as the channel mix grows.
• Partneracross practices (especially GTME) to ensure clear pipeline impactreporting and value realization for clients.
• MaintainSLA compliance for account-list activation handoffs from the Audience andABM team, flagging capacity or channel constraints proactively.

Your Mindset:

• AI-Forward:Demonstrates hands-on experience using AI tools to improve the quality orspeed of their work — whether in drafting, analysis, research, reporting,or workflow automation. Identifies where AI applies without being promptedand can point to specific ways it has changed how they operate.
• Outcome-Driven:Anchors every decision in measurable business impact. Moves beyondactivity and output metrics to focus on the results that matter — to theclient, to the portfolio, and to 2X’s ability to demonstrate value.
• AnalyticallyRigorous: Doesn’t stop at the number — digs into what it means and what todo about it. Builds analysis that holds up to scrutiny, communicatesfindings with clarity, and uses data to drive decisions rather thandecorate them.
• Client-Obsessed:Earns trust by making complexity feel simple and delivery feel consistent.Whether client-facing or working behind the scenes, everything they do has to hold up to the question: does this serve the client’s success?
• BuilderMentality: Doesn’t just execute — improves the systems, processes, andcapabilities that make execution better for everyone. Sees gaps asopportunities, not someone else’s problem. Leaves things better than theyfound them.
• Collaborativeby Nature: Defaults to integration over isolation. Shares contextproactively, seeks input before finalizing, and makes cross-functionalteams more effective just by being in them. Influence doesn’t requireauthority.

Core Success Metrics:

• Team-widecampaign performance: the full book of work meets or exceeds KPI targets(ROAS, CPA, CTR) across the channel mix.
• Experimentationvelocity: tests are running regularly, outcomes are documented, andwinning approaches are codified into practice playbooks.
• Clientand stakeholder confidence: +70 NPS from client feedback; 100% NRR; <2%churn on assigned accounts.
• Core-teamramp time: Performance Marketing Orchestrators get up to speed on newchannels faster with Senior-level coaching and clear documentation.
• Methodologycontribution: at least one documented process, playbook, or optimizationframework per quarter that can be reused across accounts.
• Collateral contribution: at least one documented casestudy from the team per quarter to showcase the team’s capabilities toprospects.

Your Qualifications:

• 5–7years in digital marketing or campaign management, with provenmulti-channel ownership spanning paid social, paid search, programmaticdisplay, and at least one emerging channel.
• Demonstratedability to translate performance metrics (ROAS, CTR, CPA, CPC) intostrategic action — not just reporting.
• Experiencementoring or guiding performance marketing practitioners.
• Comfortableevaluating and piloting new/emerging channels as the mix evolves.
• Strongleadership and communication skills, with experience managing client orsenior stakeholder relationships.
• Familiaritywith ABM platforms (6sense, Demandbase) and the account-based paid mediaactivation workflow.
• Experiencewith CRM and analytics platforms (Salesforce, Google Analytics, orequivalent) at a campaign tracking and attribution level.
• AI-Forward:Demonstrates hands-on experience using AI tools to improve the quality orspeed of their work — whether in drafting, analysis, research, reporting,or workflow automation. Identifies where AI applies without being promptedand can point to specific ways it has changed how they operate.

Job Snapshot

Updated Date

10-26-2026

Department

Growth Marketing

Location