Senior Paid Media & Search Lead - Remote

Remotely; Metro Manila; On-site; PHP 1,135,000 - 1,360,000; Full time

Job summary

Remotely is seeking a Senior Paid Media & Search Manager to own paid search and paid social campaigns for a global client portfolio. The role focuses on Google Ads and Meta Ads, with the ability to diagnose performance issues across campaigns, tracking, creative, SEO, and UX.

You will collaborate with account managers, SEO, creative, and development teams, support client onboarding, audits, strategy, and performance improvements.

Qualifications

• 8+ years of experience in digital performance marketing and paid media in agency settings.
• Extensive hands-on experience with Google Ads.
• Strong experience managing Meta Ads and paid social campaigns.
• Experience across both lead generation/service businesses and ecommerce.
• Advanced campaign optimisation and troubleshooting skills.
• Strong understanding of conversion tracking, attribution, analytics, and performance reporting.
• Experience with GA4, Google Tag Manager, Google Search Console, and related platforms.
• Strong understanding of UX and CRO.
• Good understanding of landing page and website development principles.
• Strong working knowledge of SEO and search intent.
• Understanding of AEO, GEO, and AI-powered search.
• Experience working with designers, developers, content teams, and account managers.
• Strong commercial and analytical thinking with a focus on business outcomes
• Excellent written and verbal English communication skills
• Highly organised with the ability to manage multiple client accounts and competing priorities
• Comfortable working autonomously and taking ownership of client performance
• Confident communicating technical and performance insights in clear, client-friendly language
• Previous experience supporting clients in AU/US/UK/CA or similar markets highly regarded

Responsibilities

• Manage, optimise, and oversee Google Ads campaigns across multiple client accounts
• Develop and implement strategies across Search, Performance Max, Shopping, Display, YouTube, remarketing, lead generation, and ecommerce campaigns
• Manage and optimise Meta Ads campaigns, including creative and audience testing
• Conduct account audits and identify opportunities to improve campaign structure, targeting, tracking, and conversion performance
• Analyse performance beyond platform metrics, including lead quality, CPA, conversion rates, customer value, and ROAS
• Review landing pages and websites to identify UX, CRO, messaging, and conversion issues affecting campaign performance
• Apply strong working knowledge of SEO, AEO, GEO, and AI-driven search
• Work with SEO, content, design, and development teams to coordinate performance improvements
• Support new client onboarding, account audits, tracking reviews, and initial performance strategies
• Identify missing access, tracking, assets, or information required for effective campaign management
• Provide clear performance insights and recommendations to clients and internal stakeholders
• Help ensure smooth handovers between sales, account management, and delivery teams
• Stay current with changes across Google Ads, Meta, SEO, and AI search

Skills

Google Ads

Meta Ads / Paid Social

Analytical thinking

English communication

Autonomy / ownership

AU/US/UK/CA markets experience

Tools

GA4

Google Tag Manager

Google Search Console

WordPress

Webflow

ActiveCampaign

Shopify

Job description

Remotely is seeking a Senior Paid Media & Search Manager to own paid search and paid social campaigns for a global client portfolio. The role focuses on Google Ads and Meta Ads, with the ability to diagnose performance issues across campaigns, tracking, creative, SEO, and UX.

You will collaborate with account managers, SEO, creative, and development teams, support client onboarding, audits, strategy, and performance improvements.