Paid Media Specialist (Google & Meta Ads) Remote

JOBSTODAY.WORLD; Philippines; On-site; PHP 450,000 - 750,000; Full time

Benefits offered by this job

Performance bonus

100% remote

Budget authority

Job summary

JOBSTODAY.WORLD seeks a hands-on Paid Media Specialist based in the Philippines to manage Google Ads and Meta Ads campaigns. You will build, test, and optimise across markets with real budget responsibility.

Daily work includes campaign creation, budget allocation, A/B testing, tracking setup (GA4/Pixel), and reporting performance by market. This is a remote, full-time role reporting to the CEO.

Qualifications

• 2+ years hands-on Google Ads and Meta Ads with real budgets.
• Candidate builds campaigns independently — this is not an agency-manager role.
• Solid knowledge of GA4, Meta Pixel, and conversion events.
• Focus on CPA optimization rather than clicks/impressions.
• Excellent written English; fluent in Filipino.

Responsibilities

• Build, launch and optimise campaigns in Google Ads and Meta Ads.
• Manage daily budget allocation across markets and campaigns.
• Write and test ad copy; brief creative and iterate on what wins.
• Run structured A/B tests — audiences, creatives, landing pages, bidding strategies.
• Monitor conversion tracking and flag when data looks wrong.
• Produce weekly performance reports by market: spend, CPC, CPA, conversions.
• Collaborate with developers on tracking implementation and landing page changes.

Skills

Google Ads

Meta Ads

Budget management

GA4 tracking

English proficiency

Filipino fluency

Tools

Looker Studio

GA4

Meta Pixel

Meta CAPI

Job description

We run paid campaigns across multiple markets and languages.

We need someone whose full-time job is making those accounts perform. Must be based in Philippines.

Paid Media Specialist (Google & Meta Ads) Remote,

The role

You’ll run our Google Ads and Meta Ads accounts day to day. Building campaigns, writing and testing ad copy, managing budgets across markets, cutting what doesn’t work and scaling what does.

You’ll report to the CEO. This is a hands‑on execution role — you’re in the ad managers every day, not writing strategy decks.

What you’ll do

• Build, launch and optimise campaigns in Google Ads (Search, Performance Max, Display) and Meta Ads
• Manage daily budget allocation across markets and campaigns
• Write and test ad copy; brief creative and iterate on what wins
• Run structured A/B tests — audiences, creatives, landing pages, bidding strategies
• Monitor conversion tracking and flag when the data looks wrong
• Manage keyword research, negative keyword lists, and search term reports
• Produce a weekly performance report: spend, CPC, CPA, conversion rate, by market
• Work with our developers on tracking implementation and landing page changes

What we’re looking for

Required

• 2+ years running Google Ads and Meta Ads hands‑on, with real budget responsibility
• You build campaigns yourself — this is not an agency‑management role
• Solid grasp of conversion tracking: GA4, Meta Pixel, conversion events, and knowing when numbers don’t add up
• Comfortable optimising to cost per acquisition, not clicks or impressions
• Good written English for ad copy
• Fluent in Filipino

Nice to have

• Google Ads and/or Meta Blueprint certification
• Multi‑market or multi‑language campaign experience
• Experience with server‑side tracking (Meta CAPI, Google Enhanced Conversions)
• Recruitment, job board, classifieds or lead‑gen background
• Looker Studio or similar for reporting

Compensation and benefits

• Performance bonus tied to CPA targets, agreed quarterly
• 100% remote
• Real budget authority — you won’t need approval for every test