Senior Paid Media Manager

KamelMedia; Angeles; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

KamelMedia is seeking a Senior Paid Media Manager to lead strategy, planning and performance across a portfolio of B2B and B2C clients. This hands-on, player-coach role will develop media strategy, architect complex campaigns, oversee execution, and manage one direct report.

You will translate business objectives and budgets into effective media strategies, optimize for ROAS, and maintain rigorous measurement and attribution across channels.

Qualifications

• 5+ years hands-on paid-media experience with strategy and performance.
• Advanced experience with Google Ads and Meta Ads.
• Proficient in GA4, GTM, conversion tracking and attribution.
• Experience managing budgets and multi-location campaigns.
• Agency or multi-client experience a plus.

Responsibilities

• Develop paid-media strategies linked to growth and market goals.
• Set channel mix, budgets, audience, geography, and KPIs.
• Build full-funnel plans across awareness to conversion.
• Manage campaigns across Google, Meta, MS, LinkedIn, YouTube, and display.
• Oversee multi-location campaigns and budgets.
• Lead paid media programs including ABM and remarketing.
• Monitor KPI like CPA, ROAS, CAC, and revenue.
• Lead one team member and provide strategic direction.
• Run testing roadmaps for audiences, creatives, and landing pages.
• Ensure accurate tracking and attribution.

Skills

Paid media strategy

Multi-channel campaigns

Google Ads

Meta Ads

Campaign optimization

Budget management

GA4 & GTM

Analytics

Tools

GA4

Google Tag Manager

Conversion tracking

A/B testing

Job description

About the role

We are seeking a Senior Paid Media Manager to lead paid-media strategy, planning, execution, and performance across a portfolio of B2B and B2C clients. This is a senior, hands-on player-coach role. You will develop media strategy, architect complex campaigns and media buys, oversee execution, manage one direct report, and remain accountable for performance. You will translate business objectives, revenue goals, market conditions, and budgets into effective media strategies and measurable growth.

Key responsibilities

• Develop paid-media strategies tied to client growth, revenue, acquisition, and market‑share goals

• Determine channel mix, budget allocation, audience strategy, geography, funnel structure, KPIs, and measurement approach

• Build full‑funnel media plans across awareness, demand generation, conversion, retargeting, and reactivation

• Architect and manage campaigns across Google, Meta, Microsoft, LinkedIn, YouTube, display, programmatic, and other relevant channels

• Build strategies across multiple locations, markets, audiences, products, services, and funnel stages

• Manage Search, Paid Social, Shopping, Performance Max, remarketing, lead generation, ABM, and conversion‑focused programs

• Build, launch, manage, audit, and optimize campaigns across assigned accounts

• Monitor CPA, CPL, CAC, ROAS, conversion rate, revenue, lead volume, and other client‑specific KPIs

• Develop structured testing roadmaps across audiences, creative, offers, messaging, keywords, bidding, landing pages, and campaign structures

• Manage one Paid Media team member, set priorities, provide strategic direction, and coach their technical and strategic capabilities

About you

• 5+ years of hands‑on paid‑media experience with direct responsibility for strategy and performance

• Demonstrated experience developing media strategy, not solely executing campaigns

• Advanced experience with Google Ads and Meta Ads

• Strong knowledge of Search, Paid Social, YouTube, Display, Shopping, remarketing, and Performance Max

• Experience building complex, multi‑channel media programs

• Experience managing meaningful advertising budgets

• Strong knowledge of GA4, Google Tag Manager, conversion tracking, and attribution

• Experience developing forecasts, media plans, and budget‑allocation recommendations

• Strong analytical skills and understanding of CPA, CPL, CAC, ROAS, conversion rate, and customer economics

• Experience mentoring or managing another paid‑media professional

Bonus Experience

• Agency or multi‑client experience

• B2B and B2C marketing

• Ecommerce and local lead generation

• Microsoft Ads and LinkedIn Ads

• Account‑based marketing

• Programmatic media

• Publisher, newsletter, sponsorship, or trade‑media buying

• CRM and offline conversion attribution

• Call tracking

• Landing‑page and CRO strategy

• AI‑enabled paid‑media workflows

What Success Looks Like

Success in this role means:

• Achieving client acquisition and business objectives

• Improving CPA, CPL, CAC, ROAS, and revenue performance

• Increasing lead and customer quality

• Managing media investment and budget pacing effectively

• Improving conversion performance

• Maintaining accurate tracking and attribution

• Running disciplined testing and optimization programs

• Proactively identifying risks and growth opportunities

• Producing high‑quality media strategy and recommendations

• Developing the Paid Media team member under your direction

• Improving Paid Media systems, processes, and operational efficiency