Senior Performance Media Buyer (REMOTE)

Ozcut Abrasives; Central Luzon; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Ozcut Abrasives is seeking a sharp, data-driven Senior Media Buyer to lead campaign-level strategy across our growing industrial lead-generation brands. You will collaborate with the Marketing Manager to translate growth goals into high-converting paid media tactics on Meta and Google Ads.

We value a performance marketer who digs into advertising data, optimizes for lead quality and revenue, and drives full-funnel optimization with creative and landing-page improvements across channels.

Qualifications

• Proven track record with high-ROI lead-gen campaigns on Meta Ads Manager and Google Ads.
• Experience integrating ad platforms with CRMs to optimize pipeline metrics.
• Strong analytical ability to pull insights from complex datasets.
• Collaborative, proactive, and able to contribute to brand strategy with ad tactics.

Responsibilities

• Design paid media strategies aligned with business objectives across Meta and Google.
• Build and scale lead-generation campaigns, optimizing for qualified leads.
• Formulate tests and measure results across campaigns and creatives.
• Execute channel-specific keywords, targeting, and tracking across platforms.
• Analyze mid/bottom-funnel metrics and audience quality to diagnose performance.
• Define pass/fail criteria and present actionable insights.
• Collaborate with creative teams to steer creative tests using data.

Skills

Dual-Platform Expertise

Lead Quality Focus

Analytical Mindset

Collaborative & Proactive

Job description

We are looking for a sharp, data-driven Senior Media Buyer to lead execution and campaign-level strategy across our growing portfolio of industrial lead-generation brands.

Working directly alongside the Marketing Manager, you will turn broader growth goals into high-converting paid media tactics across Meta and Google Ads.

In this role, you won't just be pushing buttons or chasing cheap, unqualified leads. We need a performance marketer who understands full-funnel acquisition, deep-dives into advertising data to unlock insights, and prioritizes lead quality and actual revenue conversion.

Key Responsibilities

• Ads Strategy & Alignment: Partner with the Marketing Manager to design paid media strategies that support broader business objectives, high-level brand positioning, and overall funnel campaigns.
• Full-Funnel Campaign Management: Build, manage, and scale lead-generation campaigns across Meta (Facebook/Instagram) and Google Ads (Search, Performance Max, YouTube), optimizing for qualified leads rather than vanity metrics.
• Proactive Hypothesis & Testing Engine: Constantly formulate, launch, and measure structured tests across every layer of Ads Manager from campaign objectives and bidding strategies down to creative angles, ad copy, and landing page flow.
• Google & Meta Execution: Translate overall campaign goals into channel-specific execution: managing keyword strategies, search structures, audience targeting, and conversion tracking across both platforms.
• Deep Data & Insight Extraction: Dig beneath surface-level metrics (CPL, CTR) to analyze mid/bottom-funnel metrics, search query logs, placement performance, and audience quality to figure out why campaigns perform the way they do.
• Test Evaluation & Reporting: Establish clear pass/fail metrics before running experiments, objectively analyze test results using data, and present performance insights and actionable next steps to the team.
• Creative Feedback Loop: Partner with our creative specialist to share ad performance data, helping guide new video and image creative tests based on real visual retention and conversion data.

Requirements & Qualifications

• Dual-Platform Expertise: Proven track record running high-ROI lead-generation campaigns on both Meta Ads Manager and Google Ads.
• Lead Quality Focus: Experience integrating ad platforms with CRMs and optimizing for qualified pipeline metrics, not just high lead volume.
• Analytical Mindset: Exceptional ability to read complex datasets, connect the dots, and pull actionable insights to fix broken funnels or scale winning campaigns.
• Collaborative & Proactive: Comfortable working under overall brand strategy while actively bringing fresh ad-level tactics, test frameworks, and platform insights to the table.