SENIOR MARKETING MANAGER

ELJIN CORPORATION; Tarlac City; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

ELJIN CORPORATION is seeking a Senior Marketing Manager for Breads, Cakes, and Pastries to drive brand growth and retail activation for the bakery division in the Philippines. You will lead end-to-end marketing, coordinating with R&D, operations, and retail storefronts to create multi-channel campaigns that boost foot traffic and average transactions while building consumer loyalty.

The role requires strong leadership, strategic thinking, and a proven track record in marketing management.

Qualifications

• Minimum 5+ years of experience in marketing management in B2B/engineering or related sectors.
• Strong written and verbal communication skills.
• Analytical mindset with data-driven decision making.
• Experience with content marketing, SEO, and technical marketing is desirable.

Responsibilities

• Develop and implement comprehensive marketing strategies and campaigns.
• Lead creation and management of marketing materials, including case studies and promotional content.
• Identify new business opportunities through market research and competitive analysis.
• Manage brand positioning and ensure consistent messaging across channels.
• Oversee digital marketing initiatives (website, social media, online advertising).
• Build relationships with key clients, partners, and stakeholders in target sectors.
• Coordinate with sales to align marketing with revenue targets and growth goals.
• Analyze marketing performance metrics and report on ROI.
• Manage marketing budgets and allocate resources efficiently.
• Lead and mentor marketing team members to foster creativity and improvement.

Skills

Marketing strategy

Campaign management

Digital marketing

Leadership

Communication

Education

Bachelor's degree in Marketing, Business Administration, or Communications

Tools

CRM systems

Marketing automation tools

Marketing analytics software

Job description

We are looking for a highly strategic and creative Senior Marketing Manager for Breads, Cakes, and Pastries to lead the brand growth and retail activation of our bakery division. In this role, you will lead the end-to-end marketing lifecycle for our foundational everyday breads, fast-moving morning pastries, and high-margin celebration cakes. You will bridge the gap between culinary R&D, operations, and our retail storefronts to craft multi-channel campaigns that increase foot traffic, boost average transaction values, and build deep consumer loyalty.

Key responsibilities

Develop and implement comprehensive marketing strategies and campaigns tailored to the civil and structural engineering market

Lead the creation and management of marketing materials, including technical documentation, case studies, and promotional content

Identify and pursue new business opportunities through market research and competitive analysis

Manage the company's brand positioning and ensure consistent messaging across all marketing channels

Oversee digital marketing initiatives, including website optimization, social media management, and online advertising

Build and maintain relationships with key clients, partners, and stakeholders in the engineering sector

Coordinate with sales teams to align marketing efforts with revenue targets and business development goals

Analyse marketing performance metrics and provide regular reports on campaign effectiveness and ROI

Manage marketing budgets effectively and ensure optimal allocation of resources

Lead and mentor marketing team members, fostering a culture of creativity and continuous improvement

What we're looking for

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Minimum 5+ years of experience in marketing management, preferably within the engineering, construction, or related B2B industries

Proven track record of developing and executing successful marketing campaigns that have driven measurable business results

Strong understanding of the civil and structural engineering sector, including industry trends, terminology, and customer needs

Excellent project management and organizational skills with the ability to manage multiple campaigns simultaneously

Proficiency in digital marketing tools and platforms, including social media, email marketing, and marketing analytics software

Strong written and verbal communication skills with the ability to craft compelling marketing messages

Demonstrated leadership abilities with experience managing and developing team members

Analytical mindset with the ability to interpret data and make data-driven marketing decisions

Experience with content marketing, SEO, and technical marketing is highly desirable

Knowledge of CRM systems and marketing automation tools is preferred