MARKETING MANAGER

BW SUPERBAKESHOP-ELJIN; Tarlac City; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

BW SUPERBAKESHOP-ELJIN in Tarlac City, Philippines, seeks a dynamic Marketing Manager to drive brand awareness, customer engagement, and sales growth across retail and consumer products.

You will develop and execute integrated marketing strategies, manage budgets, analyze market trends, collaborate with retail teams, and lead product launches to strengthen market presence and loyalty.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 3-5 years of proven marketing experience, ideally within the retail or consumer products industry.
• Strong knowledge of digital marketing platforms, social media management, and marketing automation tools.
• Excellent analytical skills with the ability to interpret data and make informed marketing decisions.
• Demonstrated experience in developing and executing successful marketing campaigns.
• Proficiency in Microsoft Office Suite and marketing software applications.
• Strong written and verbal communication skills with the ability to present ideas clearly to various stakeholders.
• Creative thinking and problem-solving abilities with a proactive approach to identifying market opportunities.
• Experience in budget management and cost-effective marketing strategies.
• Knowledge of the Philippine retail market and local consumer behaviour is advantageous.
• Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.

Responsibilities

• Develop and implement integrated marketing campaigns across digital, social media, and traditional channels to increase brand visibility and customer engagement
• Analyse market trends, competitor activities, and consumer behaviour to identify new marketing opportunities and optimise pricing strategies
• Create and manage marketing content including promotional materials, social media posts, email campaigns, and advertising collateral
• Monitor and evaluate the effectiveness of marketing initiatives through key performance indicators (KPIs) and provide regular reports to senior management
• Collaborate with retail teams to ensure consistent brand messaging and execute in-store promotional activities
• Manage marketing budget allocation and ensure optimal return on investment across all marketing channels
• Identify and negotiate partnerships with local media outlets, influencers, and community organisations to expand brand reach
• Oversee product launches and special promotional events to drive sales and customer loyalty
• Maintain and update customer databases and utilise customer insights to tailor marketing efforts
• Lead market research initiatives to understand customer needs, preferences, and satisfaction levels

Skills

Digital marketing

Social media management

Marketing automation

Analytical skills

Campaign management

Budget management

Microsoft Office

Communication skills

Market research

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Tools

Marketing software

Microsoft Office Suite

Job description

About the role

We are seeking a dynamic and strategic Marketing Manager to join BW Superbakeshop-Eljin in Tarlac City, Tarlac. This is a full-time position that plays a crucial role in driving brand awareness, customer engagement, and sales growth across our retail and consumer products operations. As Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies that align with our business objectives and enhance our market presence in the competitive bakery and retail sector. This role offers the opportunity to make a significant impact on our company's growth trajectory and customer relationships.

Key responsibilities

• Develop and implement integrated marketing campaigns across digital, social media, and traditional channels to increase brand visibility and customer engagement
• Analyse market trends, competitor activities, and consumer behaviour to identify new marketing opportunities and optimise pricing strategies
• Create and manage marketing content including promotional materials, social media posts, email campaigns, and advertising collateral
• Monitor and evaluate the effectiveness of marketing initiatives through key performance indicators (KPIs) and provide regular reports to senior management
• Collaborate with retail teams to ensure consistent brand messaging and execute in-store promotional activities
• Manage marketing budget allocation and ensure optimal return on investment across all marketing channels
• Identify and negotiate partnerships with local media outlets, influencers, and community organisations to expand brand reach
• Oversee product launches and special promotional events to drive sales and customer loyalty
• Maintain and update customer databases and utilise customer insights to tailor marketing efforts
• Lead market research initiatives to understand customer needs, preferences, and satisfaction levels

What we\'re looking for

• Bachelor\'s degree in Marketing, Business Administration, Communications, or a related field
• 3-5 years of proven marketing experience, ideally within the retail or consumer products industry
• Strong knowledge of digital marketing platforms, social media management, and marketing automation tools
• Excellent analytical skills with the ability to interpret data and make informed marketing decisions
• Demonstrated experience in developing and executing successful marketing campaigns
• Proficiency in Microsoft Office Suite and marketing software applications
• Strong written and verbal communication skills with the ability to present ideas clearly to various stakeholders
• Creative thinking and problem-solving abilities with a proactive approach to identifying market opportunities
• Experience in budget management and cost-effective marketing strategies
• Knowledge of the Philippine retail market and local consumer behaviour is advantageous
• Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously