US Marketing Manager | Hybrid

Global Staff Connections Inc.; Pasig; Híbrido; PHP 1.200.000 - 1.800.000; Jornada completa

Descripción de la vacante

Global Staff Connections Inc. is seeking an experienced Marketing Manager to lead and execute strategic marketing initiatives across SEO, SEM, paid advertising, email marketing, social media, and content marketing.

This role drives brand awareness, lead generation, and customer acquisition while overseeing budgets and analytics. The ideal candidate brings 8+ years in marketing, strong leadership, and deep expertise in digital channels.

Formación

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Minimum of 8 years of relevant work experience in marketing, preferably in a managerial capacity.
• Strong experience in digital marketing, SEO, and SEM across multiple channels.
• Proven experience developing and implementing comprehensive marketing strategies and campaigns.
• Hands-on experience managing paid advertising campaigns (Google Ads, social media ads).
• Strong understanding of SEO, keyword research, content optimization, and analytics.
• Experience in lead generation, brand development, market research, and customer acquisition.
• Proficient in using marketing analytics tools to monitor performance and ROI.
• Experience managing budgets, timelines, and multiple initiatives.
• Strong leadership and team development skills.
• Excellent written and verbal communication and cross-functional coordination.
• Experience in accounting/financial services or CPA-firm industry is a plus.
• Amenable to hybrid setup and willingness to work night shift.

Responsabilidades

• Develop, implement, and oversee comprehensive marketing strategies aligned with business objectives.
• Lead digital marketing initiatives including SEO, SEM, paid ads, email marketing, social media, and content marketing.
• Plan, execute, and optimize digital ads to increase brand awareness, website traffic, lead gen, and acquisition.
• Oversee SEO strategies: keyword research, content development, and performance monitoring.
• Manage online presence with consistent brand messaging across websites and social channels.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Monitor and analyze performance using analytics tools; provide ROI-based reports and recommendations.
• Manage marketing budgets, allocate resources, and ensure campaigns meet timelines and financial targets.
• Lead, mentor, and collaborate with the marketing team for effective execution.
• Align marketing with business development, sales, and client acquisition goals.

Conocimientos

Digital marketing

SEO

SEM

Campaign management

Lead generation

Analytics

Budget management

Leadership

Team development

Content marketing

Educación

Bachelor's Degree in Marketing

Herramientas

Google Ads

Google Analytics

Email marketing tools

Descripción del empleo

About the Role

We are seeking an experienced Marketing Manager to lead and execute strategic marketing initiatives that drive brand awareness, lead generation, customer acquisition, and overall business growth. This role is responsible for developing and implementing comprehensive marketing strategies across multiple digital channels, including SEO, SEM, paid advertising, email marketing, social media, and content marketing.

The Marketing Manager will oversee the company's digital presence, analyze campaign performance, manage marketing budgets, and identify opportunities to improve marketing effectiveness and return on investment (ROI). The ideal candidate is a strategic and results-driven marketing professional with strong expertise in digital marketing, campaign management, market research, and analytics.

In this leadership role, you will collaborate closely with management, sales, and other departments to align marketing efforts with business objectives while mentoring and guiding the marketing team. Success in this position requires strong analytical and creative thinking skills, excellent communication abilities, and a proven track record of delivering impactful marketing campaigns that support business growth.

Responsibilities

• Develop, implement, and oversee comprehensive marketing strategies aligned with the company's business objectives and growth targets.

• Lead digital marketing initiatives, including SEO, SEM, paid advertising, email marketing, social media, and content marketing.

• Plan, execute, and optimize digital advertising campaigns to increase brand awareness, website traffic, lead generation, and customer acquisition.

• Oversee SEO strategies, including keyword research, website optimization, content development, and search engine performance monitoring.

• Manage the company's online presence, ensuring consistent brand messaging across websites, social media platforms, and other marketing channels.

• Conduct market research and competitor analysis to identify industry trends, target audiences, and potential business opportunities.

• Monitor and analyze marketing performance using relevant analytics tools, providing regular reports and recommendations based on campaign results and ROI.

• Manage marketing budgets, allocate resources effectively, and ensure campaigns are delivered within established timelines and financial targets.

• Lead, mentor, and collaborate with the marketing team to ensure effective execution of marketing initiatives.

• Work closely with management and other departments to align marketing activities and business development, sales, and client acquisition goals.

• Identify opportunities to improve marketing processes, campaign effectiveness, and overall brand positioning.

• Stay updated on emerging digital marketing trends, technologies, and industry best practices to maintain the company's competitive advantage.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, or any related field.

• Minimum of 8 years of relevant work experience in marketing, preferably with experience in a managerial or leadership capacity.

• Strong experience in digital marketing, Search Engine Optimization (SEO), and Search Engine Marketing (SEM).

• Proven experience developing and implementing comprehensive marketing strategies and campaigns across multiple digital channels.

• Hands-on experience managing paid advertising campaigns, including Google Ads, social media advertising, and other digital marketing platforms.

• Strong understanding of SEO strategies, keyword research, content optimization, website performance, and search engine analytics.

• Experience in lead generation, brand development, market research, and customer acquisition.

• Proficient in using digital marketing analytics and reporting tools to monitor campaign performance, measure ROI, and identify opportunities for improvement.

• Experience managing marketing budgets, campaign timelines, and multiple marketing initiatives.

• Strong leadership, project management, and team development skills.

• Excellent written and verbal communication skills, with the ability to develop compelling marketing content and coordinate with different stakeholders.

• Strong analytical, creative, and strategic thinking skills.

• Experience working in the accounting, financial services, professional services, or CPA firm industry is a plus.

• Amenable to working in a hybrid setup.

• Willing to work the night shift.