Marketing Manager

Glophics; Cebu City; On-site; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Statutory Benefits Upon Date of Hired

Annual Salary Increase

Service Incentive Leave (Eligibility)

Daily Meal Allowance

Job summary

Glophics is seeking a creative Marketing Manager to lead the marketing team and drive brand awareness, lead generation, and revenue growth in Cebu City. You will develop integrated campaigns, oversee digital channels, and ensure campaigns align with business goals.

You will manage budgets, mentor a team, and stay ahead of industry trends, employing AI-powered tools to optimize SEO, analytics, and content strategy across social media, websites, and email campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, Digital Media, or a related field.
• Proficiency in marketing software and tools (e.g., Google Analytics, HubSpot, Mailchimp, Canva, Adobe Creative Suite).
• 2-5+ years of professional digital marketing experience, preferably with demonstrated leadership or supervisory experience.
• Proven experience managing or leading a digital marketing team.
• Strong understanding of digital marketing strategy and campaign management.
• Strong knowledge of SEO, paid advertising, social media, content marketing, email marketing, and digital analytics.
• Strong analytical and problem-solving skills, and excellent written and verbal communication skills.
• Demonstrated ability to manage multiple campaigns and priorities.
• Ability to work independently while effectively collaborating with cross-functional teams.
• Strong leadership, coaching, delegation, and decision-making skills.
• Utilizes AI-powered tools and analytics to improve SEO, market research, audience targeting, and campaign performance while identifying market trends and enhancing marketing efficiency.

Responsibilities

• Lead and set clear objectives, priorities, responsibilities, and performance expectations for team members.
• Oversee paid advertising campaigns (Google Ads, Bing Ads, Social Media) to drive targeted traffic, conversions, and ROI.
• Develop and implement comprehensive digital marketing strategies aligned with company objectives.
• Identify opportunities to improve brand awareness, customer acquisition, lead generation, engagement, and conversion.
• Oversee keyword research, content optimization, technical SEO, on-page optimization, and link-building initiatives.
• Coordinate with cross-functional teams such as Sales, Development, and Design to align campaigns.
• Manage content creation, digital marketing campaigns, and social media presence.
• Create compelling content for various platforms including social media, websites, email, and blogs.
• Conduct market research to identify trends, target audiences, and competitive positioning.
• Stay updated on industry developments and competitor activities.
• Manage budgets and ensure marketing initiatives are delivered on time and within scope.

Skills

Team leadership

Digital marketing

SEO

Paid advertising

Content marketing

Email marketing

Analytics

Communication

Strategy development

AI tools for marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

HubSpot

Mailchimp

Canva

Adobe Creative Suite

Job description

We are seeking a creative, strategic, and results-driven Marketing Manager to lead the marketing team and develop and execute effective marketing strategies that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will have a strong grasp of current marketing tools and trends, with expertise in leading integrated campaigns, developing content and keyword strategies, generating qualified leads, and optimizing digital marketing performance to strengthen the company’s online presence and support overall business growth.

Key Responsibilities:

• Lead and set clear objectives, priorities, responsibilities, and performance expectations for team members.
• Oversee paid advertising campaigns (Google Ads, Bing Ads, Social Media) to drive targeted traffic, conversions, and ROI.
• Develop and implement comprehensive digital marketing strategies aligned with company objectives.
• Identify opportunities to improve brand awareness, customer acquisition, lead generation, engagement, and conversion.
• Oversee keyword research, content optimization, technical SEO, on-page optimization, and link-building initiatives.
• Coordinate with cross-functional teams such as Sales, Development, and Design to align campaigns.
• Manage content creation, digital marketing campaigns, and social media presence.
• Create compelling content for various platforms including social media, websites, email, and blogs.
• Conduct market research to identify trends, target audiences, and competitive positioning.
• Stay updated on industry developments and competitor activities.
• Manage budgets and ensure marketing initiatives are delivered on time and within scope.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, Digital Media, or a related field.
• Proficiency in marketing software and tools (e.g., Google Analytics, HubSpot, Mailchimp, Canva, Adobe Creative Suite).
• 2-5+ years of professional digital marketing experience, preferably with demonstrated leadership or supervisory experience.
• Proven experience managing or leading a digital marketing team.
• Strong understanding of digital marketing strategy and campaign management.
• Strong knowledge of SEO, paid advertising, social media, content marketing, email marketing, and digital analytics.
• Strong analytical and problem-solving skills, and excellent written and verbal communication skills.
• Demonstrated ability to manage multiple campaigns and priorities.
• Ability to work independently while effectively collaborating with cross-functional teams.
• Strong leadership, coaching, delegation, and decision-making skills.
• Utilizes AI-powered tools and analytics to improve SEO, market research, audience targeting, and campaign performance while identifying market trends and enhancing marketing efficiency.

What We’re Looking For:

A strategic and hands-on Marketing Manager who can effectively manage and motivate a team. Who understands SEO, paid advertising campaigns, content, lead generation, social media, email marketing, and online outreach. A strong communicator who can confidently engage with prospects, influencers, publishers, and team members, and someone who takes initiative, learns quickly, and is always looking for ways to improve campaigns, processes, and results.

• Statutory Benefits Upon Date of Hired
• Annual Salary Increase
• Service Incentive Leave (Eligibility)
• Daily Meal Allowance