Senior Marketing Manager

JACCG Holdings, Inc.; Mandaluyong; On-site; PHP 2,000,000 - 4,000,000; Full time

Job summary

JACCG Holdings, Inc. seeks an accomplished Marketing Leader to define and execute the annual strategy in Metro Manila, sharpen the brand, and align marketing with sales objectives.

You will lead a team, establish clear KPIs, govern budgets, and drive ROI across PR, digital, and offline campaigns while collaborating with Sales, Product, and HR/OD to fuel growth.

Qualifications

• Define and execute the annual marketing strategy aligned with business goals
• Position the company competitively in red-ocean markets through differentiated campaigns
• Serve as Board's trusted advisor on brand, market trends, and customer insights
• Lead and develop the marketing team, ensuring clear roles, KPIs, and career paths
• Establish governance for budget allocation, campaign prioritization and ROI tracking
• Build cross-functional collaboration with Sales, Product, and HR/ OD
• Own the brand narrative, identity, and messaging across all platforms
• Oversee PR, digital, social and offline campaigns to ensure consistency and impact
• Manage external agencies, media partners and KOLs
• Drive lead generation, conversion, and customer retention through integrated campaigns
• Monitor and optimize marketing ROI, CAC, CLV, and brand equity metrics
• Support revenue growth by aligning marketing with sales pipelines
• Supervises conduct of market research, competitor bench marking, and customer segmentation
• Present data-driven reports to senior leadership and the Board

Responsibilities

• Define and execute the annual marketing strategy aligned with business goals.
• Position the company competitively in red-ocean markets through differentiated campaigns.
• Serve as Board's trusted advisor on brand, market trends, and customer insights.
• Lead and develop the marketing team, ensuring clear roles, KPIs, and career paths.
• Establish governance for budget allocation, campaign prioritization and ROI tracking.
• Build cross-functional collaboration with Sales, Product, and HR/ OD.
• Own the brand narrative, identity, and messaging across all platforms.
• Oversee PR, digital, social and offline campaigns to ensure consistency and impact.
• Manage external agencies, media partners and KOLs.
• Drive lead generation, conversion, and customer retention through integrated campaigns.
• Monitor and optimize marketing ROI, CAC, CLV, and brand equity metrics.
• Support revenue growth by aligning marketing with sales pipelines.
• Supervises conduct of market research, competitor bench marking, and customer segmentation.
• Present data-driven reports to senior leadership and the Board.

Job description

- Define and execute the annual marketing strategy aligned with business goals

- Position the company competitively in red-ocean markets through differentiated campaigns

- Serve as Board's trusted advisor on brand, market trends, and customer insights

- Lead and develop the marketing team, ensuring clear roles, KPIs, and career paths

- Establish governance for budget allocation, campaign prioritization and ROI tracking

- Build cross-functional collaboration with Sales, Product, and HR/ OD

- Own the brand narrative, identity, and messaging across all platforms

- Oversee PR, digital, social and offline campaigns to ensure consistency and impact

- Manage external agencies, media partners and KOLs

- Drive lead generation , conversion, and customer retention through integrated campaigns

- Monitor and optimize marketing ROI, CAC, CLV, and brand equity metrics

- Support revenue growth by aligning marketing with sales pipelines

- Supervises conduct of market research, competitor bench marking, and customer segmentation

Present data-driven reports to senior leadership and the Board