Overview
The Marketing Manager supports the Chief Marketing Officer in executing the brand strategy and leads the development of marketing plans aligned with it. The role ensures the effective implementation of campaigns, evaluates their impact, and gathers market intelligence to inform strategic decisions. The Marketing Manager builds strong relationships with key stakeholders, promotes internal marketing initiatives, identifies branding opportunities, and manages the department’s budget.
Responsibilities
- Support the Chief Marketing Officer in executing the brand strategy and lead the development of marketing plans aligned with it.
- Ensure effective implementation of campaigns, evaluate their impact, and gather market intelligence to inform strategic decisions.
- Build strong relationships with key stakeholders and promote internal marketing initiatives.
- Identify branding opportunities and manage the department’s budget.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
- At least 3–5 years of relevant experience in marketing or brand management
- Strong knowledge of marketing strategy development, brand positioning, and campaign execution
- Experience in data gathering, market research, and competitor analysis
- Strong organizational and project management skills