Senior Marketing Associate

APPLEONE PROPERTIES INC.; Cebu City; On-site; PHP 420,000 - 640,000; Full time

Job summary

APPLEONE PROPERTIES INC. is seeking a Senior Marketing Associate to support and execute marketing strategies, campaigns, and initiatives to strengthen brand awareness, generate leads, and drive business growth.

You will coordinate planning, digital marketing, events, and cross-functional collaboration, ensuring timely, on-brand deliverables within budget. A 3–5 year track record in marketing, preferably in real estate, is highly desirable.

Qualifications

• Bachelor's degree in Marketing or related business field.
• 3–5 years of relevant marketing experience, preferably in campaigns, digital marketing, or events.
• Experience in real estate marketing is a strong advantage.
• Strong communication, planning, and attention to detail.
• Experience coordinating with creative teams or external agencies is a plus.

Responsibilities

• Assist in developing and implementing integrated marketing campaigns aligned with business and sales objectives.
• Conduct market research, profiling, competitor benchmarking, and industry trend analysis.
• Assist in planning and executing digital marketing initiatives across social media, websites, email, and other channels.
• Ensure materials align with brand standards and coordinate with designers, agencies, and suppliers.
• Collaborate with Sales and Business Development to support lead generation and customer acquisition.
• Plan, coordinate, and support marketing events, property launches, open houses, and activations.
• Monitor campaign performance and prepare regular marketing reports and recommendations.
• Assist in monitoring marketing budgets and coordinating with suppliers on quotations and deliverables.
• Support lead generation and customer engagement initiatives by coordinating with sales teams.
• Maintain organized records of marketing plans, materials, reports, and supplier documents.

Skills

Marketing strategy

Campaign management

Digital marketing

Brand management

Events

Lead generation

Communication

Presentation

Negotiation

Interpersonal skills

Project management

Education

Bachelor's degree in Marketing

Tools

Microsoft Office

Job description

About the role

The Senior Marketing Associate is responsible for supporting and executing the company's marketing strategies, campaigns, and initiatives to strengthen brand awareness, generate leads, support sales objectives, and drive business growth. The role focuses on marketing planning, campaign execution, market research, digital marketing, brand management, events, and cross-functional coordination, ensuring that marketing activities are effectively implemented, aligned with company objectives, and delivered within approved timelines and budgets.

Key responsibilities

• Assist in developing and implementing integrated marketing campaigns aligned with business and sales objectives. Coordinate campaign timelines, deliverables, and requirements across different stakeholders and ensure timely execution of marketing activities.
• Conduct market research, customer profiling, competitor benchmarking, and industry trend analysis. Gather and analyze market insights to support marketing strategies, product positioning, pricing, and promotional activities.
• Assist in planning and executing digital marketing initiatives across social media platforms, websites, email marketing, and other digital channels. Coordinate content development, monitor campaign performance, and recommend improvements based on engagement and conversion results.
• Ensure that marketing materials, presentations, advertisements, social media content, and other promotional collaterals are consistent with the company's brand standards. Coordinate with internal teams, designers, agencies, and suppliers for the development and production of marketing materials.
• Work closely with the Sales and Business Development teams to develop marketing initiatives that support lead generation, customer acquisition, property promotion, and sales targets. Provide marketing support for presentations, property launches, open houses, and other sales activities.
• Plan, coordinate, and support marketing events, property launches, open houses, activations, exhibits, and other promotional activities. Coordinate with suppliers and external partners to ensure successful and timely execution of events.
• Monitor and evaluate the performance of marketing campaigns and initiatives using relevant metrics and reports. Prepare regular marketing reports, presentations, and recommendations for management review and decision-making.
• Assist in monitoring marketing budgets and expenses to ensure that activities are implemented within approved allocations. Coordinate with suppliers, agencies, and other external partners regarding quotations, deliverables, and marketing requirements.
• Support lead generation and customer engagement initiatives by coordinating with sales teams and monitoring marketing-generated leads. Assist in identifying opportunities to improve customer reach, engagement and conversion.
• Maintain organized records of marketing plans, campaign materials, reports, supplier documents, and other marketing-related files. Coordinate with internal departments and external stakeholders to ensure smooth implementation of marketing initiatives.

Job Qualifications

• Bachelor's degree holder in Marketing, Business Administration, Communications, Advertising, Public Relations, or any business-related course.
• At least 3-5 years of relevant marketing experience, preferably with experience in campaign management, digital marketing, brand management, events, or marketing communications.
• Experience in the real estate industry is a strong advantage, particularly in residential subdivision, condominium, property development, property management, or commercial real estate.
• Strong knowledge of marketing strategies, digital marketing platforms, social media, market research, and campaign execution. Experience in developing marketing materials and coordinating with creative teams or external agencies is an advantage.
• Creative, strategic, organized, resourceful, results-oriented, and keen on details, with the ability to manage multiple projects and work under pressure with minimal supervision.
• Excellent communication, presentation, negotiation, and interpersonal skills and ability to work effectively with internal teams, clients, suppliers, and external partners.
• Computer literate and proficient in Microsoft Office applications and relevant digital marketing/social media platforms.
• Good working attitude, professionalism, dependability, flexibility, and strong sense of accountability.
• Willing to handle occasional fieldwork, events, property launches, and other marketing activities as required by the business.