Senior Marketing Data Analyst: ROI-Driven Insights

Home Credit Philippines; Taguig; On-site; PHP 700,000 - 1,200,000; Full time

Benefits offered by this job

Permanent dayshift schedule

Up to 20% variable bonus

HMO on Day 1 and dependents coverage

Mental health and wellness support

Wellness and Birthday Leave

Internal career mobility

Local and international learning

Job summary

Home Credit Philippines seeks a Marketing Senior Data Analyst to serve as the analytical engine for its digital marketing team. You will transform cross-channel performance data into actionable insights, test campaigns rigorously, manage tracking architecture, and forecast trends to maximize ROI and support business growth.

The role emphasizes data storytelling, advanced analytics, and close collaboration with stakeholders within Marketing and Communications.

Qualifications

• 5-7 years of relevant work experience in Analytics, Reporting or BI.
• Good knowledge in digital marketing, paid campaigns, tools and data sources.
• SQL expertise – ability to develop and maintain scripts, procedures, etc.
• Data storytelling – visualize and communicate data clearly
• Knowledgeable in PowerBI, Google BigQuery, Datastudio, Oracle Databases
• Knowledgeable in Firebase, Hadoop, and/or Appsflyer
• Analytical mindset and critical thinking are essential
• Ability to structure problems and collaborate with different functions
• Willingness to learn new technologies and contribute to analytics maturity in Marketing and Communications
• Excellent communicator with structured, goal-oriented mindset
• Knowledge of project management

Responsibilities

• Data Analysis and Performance Reporting across digital marketing channels.
• Campaign Optimization and A/B Testing with actionable ROI recommendations.
• Strategic Insights and Forecasting for leadership and budget allocation.
• Cross-Functional Collaboration with the digital marketing team.
• MarTech and Tracking Management to ensure data accuracy.

Skills

Data analysis

Performance reporting

Data storytelling

Analytical mindset

Excellent communicator

Forecasting

Cross-functional collaboration

Campaign optimization

Tools

PowerBI

Google BigQuery

Datastudio

Oracle Databases

Firebase

Hadoop

Appsflyer

Job description

Home Credit Philippines seeks a Marketing Senior Data Analyst to serve as the analytical engine for its digital marketing team. You will transform cross-channel performance data into actionable insights, test campaigns rigorously, manage tracking architecture, and forecast trends to maximize ROI and support business growth.

The role emphasizes data storytelling, advanced analytics, and close collaboration with stakeholders within Marketing and Communications.