Senior Manager, Customer Engagement & Lifecycle Marketing

IG Asia Pte Ltd.; Santo Niño 1st; On-site; PHP 7,538,000 - 11,307,000; Full time

Job summary

IG Asia Pte Ltd. seeks a Senior Manager, Customer Engagement & Lifecycle Marketing to lead lifecycle marketing across the customer journey.

You will shape engagement strategy, retention, and cross-sell programs, powered by insights, data, and triggers, and lead a small team to execute campaigns across touchpoints. Reporting to the Head of Marketing, you will collaborate with Product, Analytics, Data, Technology and Commercial teams to deliver personalised experiences that grow CLV and

Qualifications

• 10-15 years of experience in customer engagement, lifecycle marketing, CRM or retention marketing within financial services, fintech or customer-centric industries.
• Demonstrated success developing customer engagement strategies that improve retention, cross-sell and customer lifetime value.
• Strong expertise in customer segmentation, lifecycle strategy, journey orchestration and personalised marketing.
• Experience partnering with Marketing Technology teams and working with CRM and marketing automation platforms such as Salesforce, Adobe, Braze or similar solutions.
• Strong analytical capabilities with experience using customer insights, testing and data to drive business decisions.
• Proven ability to influence and collaborate across cross-functional teams and senior stakeholders.

Responsibilities

• Develop and execute the customer engagement and lifecycle marketing strategy across the customer journey, from onboarding through ongoing engagement, retention and reactivation.
• Identify customer behaviours, engagement gaps and churn risks to develop targeted retention strategies.
• Build predictive models to identify churn risk and trigger proactive interventions.
• Develop cross-sell strategies and engage cross-functionally to drive from conception to launch.
• Create winback campaigns to reactivate dormant and inactive customers.
• Partner with Product, Customer Experience and Commercial teams to ensure lifecycle strategies align with business priorities.
• Work closely with Marketing Technology, Data and Analytics teams to leverage customer insights, behavioural signals and segmentation to improve customer engagement.
• Design customer journeys that deliver relevant, personalised communication and experiences.
• Optimize customer journeys using testing, performance insights and customer feedback.
• Support the evolution of loyalty and customer value initiatives as the business expands its engagement capabilities.
• Lead, coach and develop a high-performing lifecycle marketing team of two direct reports.
• Establish measurement frameworks to monitor lifecycle performance across engagement, retention, cross-sell and customer lifetime value.
• Translate customer data into actionable recommendations that improve marketing effectiveness and business performance.
• Foster a collaborative, customer-centric and results-oriented culture focused on innovation and continuous improvement.

Skills

CRM & retention marketing

Lifecycle marketing

Customer segmentation

Data-driven marketing

Tools

Salesforce

Adobe

Braze

Job description

Job Title

Senior Manager, Customer Engagement & Lifecycle Marketing

Job Description

About IG

IG has been at the centre of retail trading and investment since 1974, when we helped create the market for financial spread betting. Today, we're a FTSE 100 fintech operating across five continents, serving over 700,000 clients and handling billions in transactions, built on decades of scale, trust and proof.

We didn’t pivot to innovation; it’s how we’ve always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that’s rare in established businesses. The bar is high. Bring a curious and forward-thinking mindset and we’ll give you the platform to define what comes next.

Join us at IG – the future gets built here.

We are looking for an experienced and strategic marketing leader to drive customer engagement across the entire customer lifecycle. Reporting to the Head of Marketing, this role will be responsible for developing and executing lifecycle marketing strategies that strengthen customer engagement, improve retention, increase cross-sell opportunities and contribute to long‑term customer lifetime value (CLV).

Working closely with Product, Analytics, Data, Technology and Commercial teams, you will create personalized customer experiences powered by customer insights, behavioural data and lifecycle triggers. You will also lead a small, high‑performing team responsible for executing lifecycle programmes across multiple customer touchpoints.

Key Responsibilities

Customer Engagement, Retention and Growth Strategy

• Develop and execute the customer engagement and lifecycle marketing strategy across the customer journey, from onboarding through ongoing engagement, retention and reactivation – and contribute to customer lifetime value and sustainable revenue growth from the existing customer base.
• Identify customer behaviours, engagement gaps and churn risks to develop targeted retention strategies.
• Build predictive models to identify churn risk and trigger proactive interventions
• Develop cross‑sell strategies and engage cross‑functionally to drive from the conception to launch
• Create winback campaigns to reactivate dormant and inactive customers
• Partner with Product, Customer Experience and Commercial teams to ensure lifecycle strategies align with business priorities.

Personalization & Customer Journeys

• Work closely with Marketing Technology, Data and Analytics teams to leverage customer insights, behavioural signals and segmentation to improve customer engagement. Design customer journeys that deliver relevant, personalised communication and experiences
• Optimise customer journeys using testing, performance insights and customer feedback.
• Support the evolution of loyalty and customer value initiatives as the business continues to expand its customer engagement capabilities.

Leadership & Cross‑functional Collaboration

• Lead, coach and develop a high‑performing lifecycle marketing team of two direct reports.
• Establish measurement frameworks to monitor lifecycle performance across engagement, retention, cross‑sell and customer lifetime value.
• Translate customer data into actionable recommendations that improve marketing effectiveness and business performance.
• Foster a collaborative, customer‑centric and results‑oriented culture focused on innovation and continuous improvement.

Success Measures

• Improved customer engagement and retention.
• Growth in cross‑sell conversion and product adoption.
• Increased customer lifetime value (CLV) and revenue contribution

Qualifications

• 10-15 years of experience in customer engagement, lifecycle marketing, CRM or retention marketing within financial services, fintech or other customer‑centric industries.
• Demonstrated success developing customer engagement strategies that improve retention, cross‑sell and customer lifetime value.
• Strong expertise in customer segmentation, lifecycle strategy, journey orchestration and personalised marketing.
• Experience partnering with Marketing Technology teams and working with CRM and marketing automation platforms such as Salesforce, Adobe, Braze or similar solutions.
• Strong analytical capabilities with experience using customer insights, testing and data to drive business decisions.
• Proven ability to influence and collaborate across cross‑functional teams and senior stakeholders.
• Experience leading and developing high‑performing teams.

Number of openings

1