Strategic Customer Engagement & Lifecycle Lead

Prudential plc; Manila; On-site; PHP 900,000 - 1,800,000; Full time

Job summary

Prudential plc is seeking a Customer Engagement Manager to develop and execute programs that nurture existing customers and acquired leads through online and offline channels. The role focuses on journey design, behavior tracking, and multi-channel engagement to drive lead qualification readiness and customer conversion.

The ideal candidate is strategic, data-driven, and capable of translating insights into impactful engagement strategies that support Prudential’s commitment to inclusive, equal

Qualifications

• Experience designing and executing customer engagement programs.
• Ability to translate customer insights into engagement strategies.
• Strong focus on journey design, behavior tracking and scoring models.

Responsibilities

• Lead nurturing strategy for existing customers and new leads.
• Own engagement journey design and execution, partnering with CEP team for platform delivery.
• Ensure lead qualification readiness through targeted engagement flows and scoring models.
• Analyze customer data and interactions to gain insights and identify opportunities.
• Create and launch nurture journeys for existing customers and new leads.
• Develop programmatic initiatives to sustain lead engagement over time.
• Track and score behavior based on clicks, opens, and responses.
• Drive engagement through multi-channel touchpoints (email, SMS, Viber) and content.
• Monitor, report, and analyze campaign performance and engagement metrics.

Skills

Nurture strategy

Engagement journey design

Lead qualification

Data-driven approach

Multi-channel engagement

Job description

Prudential plc is seeking a Customer Engagement Manager to develop and execute programs that nurture existing customers and acquired leads through online and offline channels. The role focuses on journey design, behavior tracking, and multi-channel engagement to drive lead qualification readiness and customer conversion.

The ideal candidate is strategic, data-driven, and capable of translating insights into impactful engagement strategies that support Prudential’s commitment to inclusive, equal