Lifecycle Engagement Manager

Pru Life UK; Metro Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Prudential is seeking a Customer Engagement Manager in Metro Manila to lead nurture programs for existing customers and new leads. You will design engagement journeys, score leads, and collaborate with the CEP team to ensure platform delivery and effective customer conversion.

The role emphasizes data-driven decision making, campaign analysis, and cross-channel execution across email, SMS, and messaging channels.

Responsibilities

• Lead the nurturing strategy for existing customers and new leads
• Own engagement journey design and execution, partnering with CEP team for platform delivery
• Ensure lead qualification readiness through targeted engagement flows and scoring models
• Analyze customer data and interactions to gain insights and identify opportunities
• Create and launch nurture journeys for existing customers and new leads
• Develop programmatic initiatives to sustain lead engagement over time
• Track and score behavior based on clicks, opens, and responses
• Drive engagement through multi-channel touchpoints (e.g., email, SMS, Viber) and content
• Monitor, report, and analyze campaign performance and engagement metrics

Job description

Prudential is seeking a Customer Engagement Manager in Metro Manila to lead nurture programs for existing customers and new leads. You will design engagement journeys, score leads, and collaborate with the CEP team to ensure platform delivery and effective customer conversion.

The role emphasizes data-driven decision making, campaign analysis, and cross-channel execution across email, SMS, and messaging channels.