Senior Integrated Media Manager - Omnichannel Lead

Maker Lab; Manila; Presencial; PHP 2.000.000 - 3.000.000; Jornada completa

Descripción de la vacante

Maker Lab is seeking a Senior Integrated Media Manager to lead omnichannel campaigns across the region, using ad tech, data, and measurement to connect Design, Tech, and Innovation for business impact.

You will develop regional media strategies, streamline processes, and manage partnerships with digital platforms, leading test-and-learn initiatives and translating complex data into actionable recommendations for senior stakeholders and internal teams.

Formación

• 8+ years in a strategic leadership role focused on media advertising, campaign planning, optimisation, and innovation within an agency or brand.
• Deep expertise in ad technology, measurement, and the critical role data plays in connected, always-on strategies.
• Strong ability to visualise data and storytelling to inform decisions and provoke action.

Responsabilidades

• Lead the development and execution of integrated media strategies and frameworks regionally to align with overarching client priorities.
• Leverage adtech capabilities and privacy evolutions to drive deeper, more actionable insights for the team while streamlining media processes and workflows.
• Manage or help build new tools, develop best practices, and deeply manage relationships with Digital Partners, Agency Partners, and technology platforms to push the boundaries of what's possible.
• Implement and advocate for consistent, globally aligned media measurement standards and methodologies.
• Lead selected key test-and-learn and experimentation roadmaps, driving the adoption of new media innovations for regional execution.
• Translate complex data and technology integrations into insightful recommendations to influence senior stakeholders, internal marketing teams, and agency partners.
• Provide stakeholders with insightful proactive recommendations, translating past business data into future-forward media strategies

Conocimientos

Ad tech expertise

Measurement

Data storytelling

Cross-functional leadership

Stakeholder management

English communication

Leadership

Problem solving

Educación

BA/BS degree or equivalent experience

Descripción del empleo

Maker Lab is seeking a Senior Integrated Media Manager to lead omnichannel campaigns across the region, using ad tech, data, and measurement to connect Design, Tech, and Innovation for business impact.

You will develop regional media strategies, streamline processes, and manage partnerships with digital platforms, leading test-and-learn initiatives and translating complex data into actionable recommendations for senior stakeholders and internal teams.