Digital Retail Media Integrated Manager

HRTX; Makati; On-site; PHP 2,000,000 - 4,000,000; Full time

Job summary

HRTX in the Philippines is seeking a Senior Manager to lead Digital Marketing, Performance Marketing, digital commerce, and retail media initiatives. You will develop and own an end-to-end media plan that ties together digital platforms with select above-the-line channels.

In this role you will drive Content, Social Media, and Affiliate Marketing programs while leveraging the right technologies to maximize performance, oversee cross-functional teams, and ensure strong stakeholder engagement.

Qualifications

• Strong expertise in integrated campaign development and digital media planning
• Extensive experience in e-commerce, with exposure to Retail and/or FMCG industries preferred
• Deep understanding of digital KPIs, analytics, and performance measurement
• Proven ability to manage cross-functional teams and handle multiple platforms simultaneously
• Excellent skills in communication, leadership, and stakeholder engagement

Responsibilities

• Lead Digital Marketing, Performance Marketing, Digital Commerce initiatives including Retail Media
• Develop an end-to-end media plan integrating digital platforms with above-the-line channels
• Take the lead in Content, Social Media, and Affiliate Marketing programs, maximizing performance

Job description

Senior Manager
Location: NCR, On-site
Work Schedule: Monday to Friday, Morning Shift

About the Role

The Senior Manager will be accountable for driving Digital Marketing, Performance Marketing, Digital Commerce (e.g., TikTok Shop), and Retail Media initiatives. This role involves developing an end-to-end media plan that integrates digital platforms with select above-the-line channels. In addition, the role will also take the lead in Content, Social Media, and Affiliate Marketing programs, ensuring the use of the right technologies to maximize performance.

Qualifications & Experience

• Strong expertise in integrated campaign development and digital media planning


• Extensive experience in e-commerce, with exposure to Retail and/or FMCG industries preferred


• Deep understanding of digital KPIs, analytics, and performance measurement


• Proven ability to manage cross-functional teams and handle multiple platforms simultaneously


• Excellent skills in communication, leadership, and stakeholder engagement