Integrated Marketing Communications Senior Manager

MEGA PRIME FOODS INCORPORATED; Quezon City; On-site; PHP 1,000,000 - 2,000,000; Full time

Job summary

MEGA PRIME FOODS INCORPORATED is seeking an Integrated Marketing Communications Senior Manager to turn brand strategies into connected campaigns. You will lead cross‑functional teams to develop integrated campaigns across digital, social, media, PR, activations and partnerships.

The role emphasizes driving growth, delivering measurable impact, and mentoring the IMC team in a fast‑paced consumer business. Strong leadership and strategic thinking are essential.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, Business or related field.
• 5–10 years of integrated marketing communications and brand marketing experience, ideally in FMCG/retail.
• Experience with 360° campaigns from strategy to post‑campaign evaluation.
• Proven ability to manage creative and media agencies and multiple stakeholders.
• Strong digital marketing, social media, content and PR understanding.
• Commercial mindset with proven link between marketing activity and growth.
• Excellent communication, presentation and project management skills.
• Creative thinker who can challenge the status quo while staying grounded in business reality.

Responsibilities

• Lead development of integrated marketing communication strategies and campaigns aligned with brand and business objectives.
• Translate brand strategies into clear, consumer‑relevant campaign concepts.
• Oversee campaigns across digital, social, traditional media, PR, influencer marketing, activations and partnerships.
• Collaborate with Brand, Sales, Trade Marketing, E‑commerce and cross‑functional teams for consistent messaging.
• Manage relationships with creative, media, PR, digital, influencer and activation agencies.
• Challenge agencies and teams to deliver fresh, breakthrough ideas.
• Develop campaign briefs, communication plans, content strategies and media requirements.
• Monitor campaign performance and use data to optimize initiatives.
• Manage budgets, timelines, deliverables, and execution.
• Stay aware of consumer behavior, trends, and emerging marketing opportunities.
• Lead and mentor the IMC team toward creativity, collaboration and accountability.
• Ensure communications align with brand positioning and tone.

Skills

Integrated campaigns

Brand marketing

Agency management

Digital marketing

Stakeholder management

Project management

Communication skills

Leadership

Education

Bachelor's degree in Marketing, Communications, Advertising, Business

Job description

Job Description:

We’re looking for an Integrated Marketing Communications Senior Manager who can bring big ideas to life and turn brand strategies into campaigns that connect with consumers.

You’ll lead the development and execution of integrated marketing campaigns across digital, social, media, PR, activations, and other consumer touchpoints making sure every campaign has a clear idea, strong execution, and measurable business impact.

This is a hands‑on leadership role for someone who understands that great marketing isn’t just about being seen—it’s about creating relevance, building brands, and driving growth.

What you'll do:

• Lead the development of integrated marketing communication strategies and campaigns aligned with overall brand and business objectives.

• Translate brand strategies into clear, compelling, and consumer-relevant campaign concepts and executions.

• Oversee campaigns across digital, social media, traditional media, PR, influencer marketing, activations, partnerships, and other relevant channels.

• Work closely with Brand, Sales, Trade Marketing, E‑commerce, and other cross‑functional teams to ensure one strong and consistent consumer message across touchpoints.

• Lead and manage relationships with creative, media, PR, digital, influencer, and activation agencies.

• Challenge agencies and internal teams to bring fresh, relevant, and breakthrough ideas to the table.

• Develop campaign briefs, communication plans, content strategies, and media requirements.

• Monitor campaign performance, consumer engagement, and marketing effectiveness, using insights and data to optimize campaigns.

• Manage campaign budgets, timelines, deliverables, and overall execution.

• Stay on top of consumer behavior, culture, social trends, digital platforms, and emerging marketing opportunities that can strengthen our brands.

• Lead and mentor the IMC team, fostering a culture of creativity, collaboration, accountability, and continuous improvement.

• Ensure all communications are consistent with the brand’s positioning, identity, tone, and overall strategic direction.

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field.

• At least 5–10 years of experience in integrated marketing communications, brand marketing, advertising, or a related field, preferably within FMCG, consumer goods, retail, or a fast‑paced consumer business.

• Strong experience in 360° campaign development and execution, from strategy and creative development to launch and post‑campaign evaluation.

• Proven experience managing creative and media agencies and multiple stakeholders.

• Strong understanding of digital marketing, social media, content, media planning, consumer activations, and PR.

• Commercially minded—you understand how marketing activity connects to brand growth and business results.

• Strong communication, presentation, project management, and stakeholder management skills.

• A creative thinker who can challenge the status quo while keeping execution grounded in business realities.

• Comfortable working in a fast‑paced environment with multiple priorities and tight timelines.