Senior Integrated Media Manager

Maker Lab; Manila; On-site; PHP 2,000,000 - 3,000,000; Full time

Job summary

Maker Lab is seeking a Senior Integrated Media Manager to lead omnichannel campaigns across the region, using ad tech, data, and measurement to connect Design, Tech, and Innovation for business impact.

You will develop regional media strategies, streamline processes, and manage partnerships with digital platforms, leading test-and-learn initiatives and translating complex data into actionable recommendations for senior stakeholders and internal teams.

Qualifications

• 8+ years in a strategic leadership role focused on media advertising, campaign planning, optimisation, and innovation within an agency or brand.
• Deep expertise in ad technology, measurement, and the critical role data plays in connected, always-on strategies.
• Strong ability to visualise data and storytelling to inform decisions and provoke action.

Responsibilities

• Lead the development and execution of integrated media strategies and frameworks regionally to align with overarching client priorities.
• Leverage adtech capabilities and privacy evolutions to drive deeper, more actionable insights for the team while streamlining media processes and workflows.
• Manage or help build new tools, develop best practices, and deeply manage relationships with Digital Partners, Agency Partners, and technology platforms to push the boundaries of what's possible.
• Implement and advocate for consistent, globally aligned media measurement standards and methodologies.
• Lead selected key test-and-learn and experimentation roadmaps, driving the adoption of new media innovations for regional execution.
• Translate complex data and technology integrations into insightful recommendations to influence senior stakeholders, internal marketing teams, and agency partners.
• Provide stakeholders with insightful proactive recommendations, translating past business data into future-forward media strategies

Skills

Ad tech expertise

Measurement

Data storytelling

Cross-functional leadership

Stakeholder management

English communication

Leadership

Problem solving

Education

BA/BS degree or equivalent experience

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary:

We’re looking for a strategic, data-driven Senior Integrated Media Manager to lead omnichannel campaigns, leverage ad tech, and unlock new ways to connect Design, Tech, and Innovation to drive business impact across the region.

Role:

• Lead the development and execution of integrated media strategies and frameworks regionally to align with overarching client priorities.
• Leverage adtech capabilities and privacy evolutions to drive deeper, more actionable insights for the team while streamlining media processes and workflows.
• Manage or help build new tools, develop best practices, and deeply manage relationships with Digital Partners, Agency Partners, and technology platforms to push the boundaries of what's possible.
• Implement and advocate for consistent, globally aligned media measurement standards and methodologies.
• Lead selected key test-and-learn and experimentation roadmaps, driving the adoption of new media innovations for regional execution.
• Translate complex data and technology integrations into insightful recommendations to influence senior stakeholders, internal marketing teams, and agency partners.
• Provide stakeholders with insightful proactive recommendations, translating past business data into future-forward media strategies

You:

• BA/BS degree or equivalent experience
• 8+ years of relevant experience in a strategic leadership role focused on media advertising, campaign planning, optimisation, and innovation within an agency or brand.
• Deep expertise in ad technology, measurement, and the critical role data plays in connected, always-on strategies.
• Capable of visualising data and storytelling to improve decision-making, drive action, and raise relevant provocations for marketers.
• Proven ability to navigate complex matrix organisations, influence cross-functional teams, and collaborate at a senior level.
• An appreciation of structure, operational clarity and simplicity in everything you do.
• The ability to be self-sufficient, stay motivated and be a positive leader in an often fast-paced environment.
• A problem-solver, adept at facing challenges and creating solutions to maximise the output of the whole team.
• Exceptional verbal and written English communication and presentation skills.\

Contract Type: 12 months Fixed Term Contract