Omnichannel Growth Campaign Lead

SM Retail Inc.; Pasay; On-site; PHP 600,000 - 900,000; Full time

Job summary

SM Retail Inc. is seeking a Marketing Campaigns Manager to lead the planning, development, execution, and performance management of integrated campaigns across channels, translating business objectives and customer insights into compelling experiences that drive acquisition, engagement, participation, and conversion.

You will oversee data analysis, performance tracking, and revenue-linked improvements, while coordinating with internal teams and external partners to ensure campaigns are delivered

Qualifications

• Experience in end-to-end campaign management across multiple channels.
• Strong ability to translate business goals and customer insights into campaigns.

Responsibilities

• Run campaigns end-to-end across channels (Email, SMS, App Notifications) from planning to execution.
• Target the right audience to maximize acquisition, engagement, participation, and conversion.
• Analyze campaign performance (opens, clicks, sales) and adjust strategies to improve results.
• Coordinate with internal teams and external account managers to ensure timely delivery.

Skills

Integrated Marketing Campaigns

Job description

SM Retail Inc. is seeking a Marketing Campaigns Manager to lead the planning, development, execution, and performance management of integrated campaigns across channels, translating business objectives and customer insights into compelling experiences that drive acquisition, engagement, participation, and conversion.

You will oversee data analysis, performance tracking, and revenue-linked improvements, while coordinating with internal teams and external partners to ensure campaigns are delivered