Senior IMC Leader: Growth-Driven Brand Campaigns

MEGA PRIME FOODS INCORPORATED; Quezon City; On-site; PHP 1,000,000 - 2,000,000; Full time

Job summary

MEGA PRIME FOODS INCORPORATED is seeking an Integrated Marketing Communications Senior Manager to turn brand strategies into connected campaigns. You will lead cross‑functional teams to develop integrated campaigns across digital, social, media, PR, activations and partnerships.

The role emphasizes driving growth, delivering measurable impact, and mentoring the IMC team in a fast‑paced consumer business. Strong leadership and strategic thinking are essential.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, Business or related field.
• 5–10 years of integrated marketing communications and brand marketing experience, ideally in FMCG/retail.
• Experience with 360° campaigns from strategy to post‑campaign evaluation.
• Proven ability to manage creative and media agencies and multiple stakeholders.
• Strong digital marketing, social media, content and PR understanding.
• Commercial mindset with proven link between marketing activity and growth.
• Excellent communication, presentation and project management skills.
• Creative thinker who can challenge the status quo while staying grounded in business reality.

Responsibilities

• Lead development of integrated marketing communication strategies and campaigns aligned with brand and business objectives.
• Translate brand strategies into clear, consumer‑relevant campaign concepts.
• Oversee campaigns across digital, social, traditional media, PR, influencer marketing, activations and partnerships.
• Collaborate with Brand, Sales, Trade Marketing, E‑commerce and cross‑functional teams for consistent messaging.
• Manage relationships with creative, media, PR, digital, influencer and activation agencies.
• Challenge agencies and teams to deliver fresh, breakthrough ideas.
• Develop campaign briefs, communication plans, content strategies and media requirements.
• Monitor campaign performance and use data to optimize initiatives.
• Manage budgets, timelines, deliverables, and execution.
• Stay aware of consumer behavior, trends, and emerging marketing opportunities.
• Lead and mentor the IMC team toward creativity, collaboration and accountability.
• Ensure communications align with brand positioning and tone.

Skills

Integrated campaigns

Brand marketing

Agency management

Digital marketing

Stakeholder management

Project management

Communication skills

Leadership

Education

Bachelor's degree in Marketing, Communications, Advertising, Business

Job description

MEGA PRIME FOODS INCORPORATED is seeking an Integrated Marketing Communications Senior Manager to turn brand strategies into connected campaigns. You will lead cross‑functional teams to develop integrated campaigns across digital, social, media, PR, activations and partnerships.

The role emphasizes driving growth, delivering measurable impact, and mentoring the IMC team in a fast‑paced consumer business. Strong leadership and strategic thinking are essential.