Strategic Brand Growth Manager

Mega Prime Foods Inc.; Philippines; Vor Ort; PHP 900.000 - 1.300.000; Vollzeit

Zusammenfassung

Mega Prime Foods in the Philippines seeks a Brand Marketing Manager to turn consumer insights into meaningful brand strategies, compelling campaigns, and sustainable business growth. The role offers ownership of a portfolio and progression for high-potential marketers.

You will work with Marketing, Sales, Trade Marketing, Product Development and other functions to shape how brands compete, grow, and stay relevant, delivering measurable results across channels.

Qualifikationen

• Experience in Brand Marketing, Brand Management, Product Marketing, Trade Marketing, Key Account Management, or related commercial roles, preferably within FMCG, consumer goods, retail, or other fast-paced industries.
• Strong understanding of brand strategy, consumer insights, marketing campaigns, and commercial drivers of growth.
• Experience handling or contributing to integrated marketing campaigns, digital initiatives, product launches, or brand-building projects.
• Strong analytical and business acumen, with the ability to connect marketing activities to sales, market share, consumer, and business results.
• Experience working cross-functionally with Sales, Trade Marketing, Product Development, Finance, agencies, and other business stakeholders.
• Strong stakeholder management, project management, presentation, and communication skills.
• Proactive, commercially minded, and comfortable taking ownership of projects from strategy to execution.
• We welcome professionals who are ready to take the next step in their careers including Assistant Brand Managers, Brand Supervisors, and high-performing Key Account or Sales professionals with strong commercial and consumer exposure.

Aufgaben

• Develop and execute brand strategies and annual marketing plans aligned with business objectives, consumer needs, and market opportunities.
• Own key brand initiatives across brand positioning, communication, campaigns, innovation, pricing, promotions, and portfolio development.
• Translate consumer, market, and competitive insights into actionable strategies that drive brand awareness, consideration, trial, and growth.
• Lead integrated marketing campaigns across digital, social media, traditional media, activations, and other consumer touchpoints, working with agencies and internal teams.
• Partner closely with Sales, Trade Marketing, and Key Account teams to ensure brand strategies translate into strong execution across channels and customers.
• Monitor brand and business performance, including market share, sales, campaign effectiveness, consumer metrics, and other relevant KPIs, and recommend actions to improve performance.
• Work with Product Development and cross-functional teams on new product development, renovation, launches, packaging, and portfolio initiatives.
• Manage external partners, including creative, media, digital, activation, and other marketing agencies, ensuring strong execution and alignment with brand objectives.
• Develop presentations and business recommendations for senior stakeholders, connecting consumer insights, marketing strategies, and commercial results.
• Manage marketing projects, budgets, timelines, and priorities while ensuring strong execution from strategy through to market.

Kenntnisse

Brand strategy

Campaign management

Consumer insights

Cross-functional collaboration

Digital marketing

Analytics

Jobbeschreibung

Mega Prime Foods in the Philippines seeks a Brand Marketing Manager to turn consumer insights into meaningful brand strategies, compelling campaigns, and sustainable business growth. The role offers ownership of a portfolio and progression for high-potential marketers.

You will work with Marketing, Sales, Trade Marketing, Product Development and other functions to shape how brands compete, grow, and stay relevant, delivering measurable results across channels.