Senior Data Analyst

StraightArrow Corporation; Pasig; On-site; PHP 600,000 - 900,000; Full time

Job summary

StraightArrow Corporation in Pasig is seeking a senior-level Marketing Analyst to drive data-driven marketing insights and strategy. You will lead data assessments, define data goals, and collaborate with MarOps and clients to streamline processes.

The role requires strong analytics, dashboards, and CRM expertise to optimize campaigns. The position offers a hybrid work arrangement with onsite work twice weekly and flexibility for APAC and US shifts.

Qualifications

• 5+ years of experience as a marketing analyst or in another analytical role in a B2B environment.
• In-depth knowledge of marketing metrics, customer segmentation, campaign analysis, and ROI.
• Ability to work with databases, data visualization tools, and CRM systems to extract data.
• Translate data insights into actionable marketing strategies aligned with business objectives.
• Support senior analysts with mentorship and onboarding of new analysts.
• Hybrid work setup with onsite twice a week.
• Experience across APAC and US shifts.

Responsibilities

• Conduct data assessments to gauge client’s data and marketing maturity, define data goals and objectives.
• Establish and align procedures and timelines for data operations and KPIs with clients.
• Engage with MarOps to understand data sources and create workflows.
• Coordinate priorities with client stakeholders, identifying dependencies or risks.
• Provide strategic recommendations based on data analysis to improve ROI and marketing effectiveness.
• Conduct in-depth analysis of campaigns, customer behavior, and market trends.
• Create comprehensive reports and visualizations for stakeholders.
• Collaborate with marketing teams to optimize campaigns using data-driven insights.

Skills

Marketing analytics

Data visualization

CRM systems

Communication skills

Leadership

People management

Strategic thinking

Business acumen

Education

Bachelor's degree in Business Analytics, Mathematics, Statistics, Actuarial Science, Marketing or related field

Tools

Tableau

Power BI

Salesforce

Job description

Hybrid - Pasig 3-5 Yrs Exp Bachelor Full-time

Job Description

Primary Responsibilities:

• Strategic Assessment: Conduct data assessments to gauge client’s data and marketing maturity, define data goals and objectives, and clarify project scopes with client stakeholders.
• Client Engagement: Establish and align procedures and timelines for data operations and KPIs with clients. Build and stabilize data processes and workflows.
• Cross Functional Collaboration: Engage with MarOps to understand data sources and create workflows to create a seamless environment between all MarTech platforms.
• Priority Coordination: Coordinate priorities with client stakeholders, identifying dependencies or risks proactively.
• Strategy Development: Providing strategic recommendations based on data analysis to improve ROI, customer acquisition, retention, and overall marketing effectiveness.
• Data Analysis: Conducting in depth analysis of marketing campaigns, customer behavior, and market trends using statistical techniques and tools.
• Reporting and Visualization: Creating comprehensive reports and visualizations that effectively communicate insights to stakeholders, including marketing teams, executives, and clients.
• Campaign Optimization: Collaborating with marketing teams to optimize campaigns based on data driven insights, such as adjusting targeting strategies, refining messaging, or reallocating budget.

Required Qualifications

• Working Experience: 5+ years of experience as a marketing analyst or in another analytical role in a B2B environment.
• Marketing Proficiency: In-depth knowledge of marketing metrics, customer segmentation, campaign analysis, and ROI measurement.
• Technical Proficiency: Ability to work with databases, data visualization tools (e.g., Tableau, Power BI), and CRM systems (e.g., Salesforce) to extract and manipulate data effectively.
• Strategic Thinking: Capability to translate data insights into actionable marketing strategies that align with business objectives and drive growth.
• People Management: Serve as a senior buddy to data analysts and associates, offering guidance and support to foster their professional development.
• Communication Skills: Strong ability to communicate complex data findings and recommendations clearly to stakeholders, including marketing teams and senior management.
• Leadership and Mentorship: Experience in guiding and mentoring junior analysts, fostering a collaborative and supportive team environment.
• Business Acumen: Understanding of industry trends, competitive landscape, and customer behavior to inform data analysis and strategy development.
• Demonstrated ability to thrive in ambiguous environments.
• Experience in data driven change management within marketing.
• Ability to onboard and train new analysts effectively.
• Bachelor Degree in Business Analytics, Mathematics, Statistics, Actuarial Science, Marketing or a related field
• Amenable to a hybrid setup requiring onsite work twice a week
• Flexible with both APAC and US shifts

SQL Data Analysis Analytical Skills Data Processing Tableau Software Business Data Analysis Marketing Analysis Dashboard Development Data Architecture Business Analysis