Senior Marketing Manager – Digital & Growth

Orange Blaze Inc.; Makati; On-site; PHP 1,000,000 - 2,100,000; Full time

Job summary

Orange Blaze Inc. is seeking a seasoned Senior Marketing Manager - Digital & Growth to lead the Philippines marketing strategy and execution. You will translate business objectives into brand strategies, drive multi-channel campaigns, and build a data-driven function delivering measurable results.

The ideal candidate is strategic yet hands-on, able to align brand, customer, and commercial goals, and lead cross-functional teams with a focus on data-driven decision making and ROI.

Qualifications

• At least 3-5 years of experience in marketing, digital marketing, growth marketing, brand marketing, or a related analytical marketing role.
• Proven experience developing and executing marketing strategies tied to measurable business outcomes, not only campaigns.
• Strong understanding of brand strategy, positioning, customer segmentation, and go-to-market planning.
• Strong cross-channel knowledge across paid media, social/content, SEO/organic, email/CRM, and offline marketing.
• Hands-on understanding of paid advertising platforms such as Meta Ads, Google Ads, TikTok Ads, or similar platforms.
• Strong analytical and commercial mindset, with the ability to interpret marketing and business data into actionable decisions.
• Demonstrated experience setting KPIs, measuring campaign effectiveness, and optimizing or discontinuing initiatives based on performance.
• Proven ability to deliver results within budget constraints and allocate resources effectively.
• Experience in managing, mentoring, and developing a marketing team.
• Strong project management, stakeholder management, communication, and presentation skills.
• Comfortable working with senior leadership, presenting recommendations, and challenging ideas when supported by data.
• Experience in e-commerce, consumer, retail, or hyper-growth environments is a strong advantage.
• Working knowledge of AI tools and their application in marketing workflows is a plus.

Responsibilities

• Develop and execute Philippines marketing and brand strategies aligned with business objectives, revenue targets, customer growth, and company priorities.
• Translate business and customer insights into clear marketing positioning, messaging, audience strategies, and go-to-market plans.
• Work closely with the Regional Marketing Director to oversee key marketing functions including Performance Marketing, Social Media, Organic Channels, Creatives, Partnerships, and CRM.
• Develop integrated, cross-channel marketing plans that ensure paid, organic, social, CRM, SEO, content, and offline initiatives work together toward common business objectives.
• Set clear objectives, KPIs, and success measures for campaigns and initiatives before execution, and own performance against those targets.
• Lead the day-to-day execution of marketing initiatives, ensuring campaigns are delivered on time, within budget, and against targets.
• Analyze customer, campaign, channel, and business performance data to identify opportunities and optimize accordingly.
• Continuously optimize marketing strategies by scaling what works and stopping underperforming initiatives.
• Identify opportunities for customer acquisition, retention, conversion, and revenue growth across channels.
• Partner with Sales, Commercial, Operations, Product, Creative, and other teams to translate priorities into initiatives.
• Present marketing strategies, performance, insights, and recommendations to senior leadership and defend data-driven decisions.
• Manage marketing projects and stakeholders across functions with clear ownership and timelines.
• Lead, coach, and develop marketing team members with clear goals and KPIs.
• Evaluate team performance and distinguish between individual gaps and strategic/resource issues.
• Support major campaigns, product launches, and other critical marketing activities.
• Stay current on emerging digital marketing trends, platforms, and AI tools and assess their application.

Skills

Marketing strategy

Growth marketing

Brand strategy

Cross-functional leadership

Data-driven

Performance marketing

Social media

SEO

CRM

Content marketing

Partnerships

Analytics

Budget management

Team leadership

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

We are seeking a seasoned and results-driven Senior Marketing Manager - Digital & Growth to lead marketing strategy and execution for the Philippines.

This role is responsible for translating business objectives into clear marketing and brand strategies, driving high-impact campaigns across multiple channels, and building a data-driven marketing function that delivers measurable business results.

The ideal candidate is a strategic yet hands-on marketer who can connect brand, customer, and commercial objectives; make decisions based on data; and confidently lead cross-functional teams and stakeholders. They should be comfortable challenging assumptions, identifying what is and isn't working, and taking ownership of outcomes—not simply campaign activity or deliverables.

We are looking for someone who is hungry to make an impact - a person who believes they are capable of far more than their current role suggests, leads with data over ego, and is excited by the challenge of building something meaningful.

Responsibilities

• Develop and execute Philippines marketing and brand strategies aligned with business objectives, revenue targets, customer growth, and overall company priorities.

• Translate business and customer insights into clear marketing positioning, messaging, audience strategies, and go-to-market plans.

• Work closely with the Regional Marketing Director to oversee key marketing functions including Performance Marketing, Social Media, Organic Channels, Creatives, Partnerships, and CRM.

• Develop integrated, cross-channel marketing plans that ensure paid, organic, social, CRM, SEO, content, and offline initiatives work together toward common business objectives.

• Set clear objectives, KPIs, and success measures for campaigns and initiatives before execution, and own performance against those targets.

• Lead the day-to-day execution of marketing initiatives, ensuring campaigns are delivered on time, within budget, and against agreed performance targets.

• Analyze customer, campaign, channel, and business performance data to identify opportunities, diagnose underperformance, and make informed marketing decisions.

• Continuously optimize marketing strategies by scaling what works, improving what can be improved, and stopping initiatives that do not deliver meaningful results.

• Identify opportunities for customer acquisition, retention, conversion, and revenue growth through existing and emerging marketing channels.

• Partner closely with Sales, Commercial, Operations, Product, Creative, and other teams to translate business priorities into effective marketing initiatives.

• Present marketing strategies, performance, insights, and recommendations to senior leadership, and confidently challenge assumptions or proposed approaches when supported by data and analysis.

• Manage marketing projects and stakeholders across multiple functions, ensuring clear ownership, timelines, and accountability.

• Lead, coach, and develop marketing team members by setting clear goals and KPIs, providing regular feedback, and giving team members appropriate autonomy.

• Evaluate team performance objectively, distinguishing between individual performance issues and gaps in strategy, resources, or execution.

• Support major promotional campaigns, seasonal initiatives, product launches, and other business-critical marketing activities.

• Stay current on emerging digital marketing trends, technologies, platforms, and AI tools, and assess their potential application to improve marketing effectiveness and efficiency.

Qualifications

• At least 3-5 years of experience in marketing, digital marketing, growth marketing, brand marketing, or a related analytical marketing role.

• Proven experience developing and executing marketing strategies tied to measurable business outcomes, not only content or campaign plans.

• Strong understanding of brand strategy, positioning, customer segmentation, and go-to-market planning.

• Strong cross-channel knowledge across paid media, social/content, SEO/organic, email/CRM, and offline marketing. Candidates do not need to be hands-on experts in every channel but must understand how channels work together and when to leverage specialists.

• Strong hands-on understanding of paid advertising platforms such as Meta Ads, Google Ads, TikTok Ads, or similar platforms.

• Strong analytical and commercial mindset, with the ability to interpret marketing and business data and turn insights into actionable decisions.

• Demonstrated experience setting KPIs, measuring campaign effectiveness, and optimizing or discontinuing initiatives based on performance.

• Proven ability to deliver results within budget constraints and make effective resource-allocation decisions.

• Experience managing, mentoring, and developing a marketing team.

• Strong project management, stakeholder management, communication, and presentation skills.

• Comfortable working with senior leadership, presenting recommendations, and constructively challenging ideas when supported by data.

• Experience in e-commerce, consumer, retail, or hyper-growth environments is a strong advantage.

• Working knowledge of AI tools and their application in marketing workflows is a plus.